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UK online account

Broadsystem is to handle direct response for UK online's national advertising campaign. Broadsystem will manage calls generated by the campaign and handle requests for information received via the campaign website, email and iTV. ...

BENTLEY CASE STUDY: The Rich List - When Bentley devised bespoke marketing to match its cars, it hit on a way to hone in on its elite target audience

national and regional newspapers, magazines, business publications, as well as tuning into the radio ... ". An enormous black and white '100' cake was ready in waiting and delivered to his house on the day he scored the final goal. "The timing was wonderful. It was also the same day United went to the top ...

Camelot unveils Christmas push after lifting of DM ban

restriction on all direct marketing activity by the National Lottery Commission. The 60,000-strong ... marketing via direct mail and email. Since the launch of the National Lottery in 1994, there had been a blanket restriction on all direct marketing. National Lottery Commission spokesman Mark Slattery ...

IN DEPTH: Graduates - Industry talent. It may not seem the ideal time to be breaking into DM, but one degree is giving graduates a head start Holly Acland reports

of agency Mustoe Merriman Levy is one such lecturer. On the day I visited, his time was spent critiquing ... both through fictitious and live briefs. On the same day, the second-year students were working ...

VIEWPOINT: Intervention is the best cure for ad overload

According to John Steel, author of Truth, Lies and Advertising, the average American receives 3,000 advertising messages each day. We aren't far from this saturation point in the UK. The proliferation of products is reflected in the messages cajoling, commanding and compelling us to act. The flip side ...

BELOW THE BELT: Kinmont in the jaws of death

of a rendez-vous the next day for a dive to explore the beautiful underwater life of South Africa ...

NEWS ANALYSIS: Tank! questions the role of CRM - This year's summit in Monte Carlo put relationship building under the spotlight

marketers in financial services. His comments were particularly stark considering that the two-day ... , visits, and even one-day seminars. "Tank! is unlike any other conference, anyway," he explained. "This ...

EDITORIAL: Ruling puts DM industry firmly on the back foot

Day as parents rack up more credit. ...

CRITIQUE

director Rachael Robinson Copywriter Louise Day Medium Direct mail 5. VW Polo Clarity ...

PRINT: Switching to Digital - Quality and cost issues have prevented colour digital printing really taking off as a DM tool. Maybe it's time for a rethink

are small, he is sure digital print can win the day: "It's fine if the value of the communication is high ... for three years. The use of digital print has also bought fulfilment times down from seven days to 72 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.