31 Dec 2001
Broadsystem is to handle direct response for UK online's national
advertising campaign. Broadsystem will manage calls generated by the
campaign and handle requests for information received via the campaign
website, email and iTV.
...
31 Dec 2001
| by HOLLY ACLAND
national and regional newspapers, magazines,
business publications, as well as tuning into the radio ...
". An enormous black and white '100' cake was ready in
waiting and delivered to his house on the day he scored the final goal.
"The timing was wonderful. It was also the same day United went to the
top ...
31 Dec 2001
| by HOLLY ACLAND
restriction on all direct marketing activity by the
National Lottery Commission.
The 60,000-strong ...
marketing via direct mail and email. Since the launch of the
National Lottery in 1994, there had been a blanket restriction on all
direct marketing.
National Lottery Commission spokesman Mark Slattery ...
31 Dec 2001
| by HOLLY ACLAND
of agency Mustoe Merriman Levy is one
such lecturer. On the day I visited, his time was spent critiquing ...
both through fictitious
and live briefs. On the same day, the second-year students were working ...
31 Dec 2001
| by HOWARD BARKLEY, managing director of River
According to John Steel, author of Truth, Lies and Advertising, the
average American receives 3,000 advertising messages each day. We aren't
far from this saturation point in the UK. The proliferation of products
is reflected in the messages cajoling, commanding and compelling us to
act. The flip side ...
31 Dec 2001
of a rendez-vous the next day for a dive to explore the
beautiful underwater life of South Africa ...
31 Dec 2001
| by RACHEL BARNES
marketers
in financial services. His comments were particularly stark considering
that the two-day ...
, visits, and even one-day seminars. "Tank! is unlike any
other conference, anyway," he explained. "This ...
31 Dec 2001
| by HOLLY ACLAND, Editor - holly.acland@haynet.com
Day as parents rack up
more credit.
...
31 Dec 2001
| by STEPHEN GREENE, creative director, The Interactive Agency
director Rachael Robinson
Copywriter Louise Day
Medium Direct mail
5. VW Polo
Clarity ...
31 Dec 2001
| by MELANIE MAY
are small, he is sure digital print can win the
day: "It's fine if the value of the communication is high ...
for three years. The use of
digital print has also bought fulfilment times down from seven days to
72 ...