to remove filtersWunderman wins £6m M&G account
14 Dec 2001 | by IAN DARBY
's first activity will be a brand response national press and poster campaign in the New Year. M ...
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Cahoot to return to TV ads
20 Dec 2001
Abbey National's online bank Cahoot is returning to TV advertising after an 18-month break with a 3m campaign, through Euro RSCG Wnek Gosper, aimed at communicating what the brand stands for and its benefits. Each ad is made up of a series of vignettes which aim to show how Cahoot is better ...
Clerical Medical to refocus PR on consumer/ trade
14 Dec 2001 | by MATT WEINER
Clerical Medical Investment Group has appointed a PR team as part of a renewed focus on consumer and trade markets. The Bristol-based team of three is led by PR manager Gordon McAra, who aims to broaden the firm's media relations from trade work to large provincial and national media relations ...
PROFILE: Gavin Houlgate, KPMG - Ex-journalist Houlgate relishes KPMG remit. Gavin Houlgate's corporate comms responsibilities to include EMEA region
14 Dec 2001 | by HOLLY WILLIAMS
. In an otherwise natural career path - from local paper, to regional TV news, to high-brow national TV news ... - broadcast, Shandwick Int'national 2001: UK corp comms head, KPMG ...
DIRECT: M&S finance arm drives NSPCC link with DM initiative
13 Dec 2001
Marks & Spencer Financial Services has teamed up with the National Society for the Prevention of Cruelty to Children (NSPCC), for a cause-related marketing push that will be backed by a major direct marketing campaign. The NSPCC has worked with the main M&S business, which has featured promotions ...
MEDIA: Admiral puts £1m into ITV1 Carlton weather bulletins
13 Dec 2001
weather bulletins on ITV1 are broadcast up to five times per day and reach 90 % of the adult population ...
Birmingham Midshires job goes to DLKW
13 Dec 2001 | by SUZY BASHFORD
on the property ladder or foreign nationals in the UK who want a fixed-term contract. The creative work ...
Greenshields is to head corp comms at Scottish Widows
07 Dec 2001
Scottish Provident after the group's takeover by Abbey National in August this year. Abbey National life division PR manager Christine McAllister said the role no longer exists. ...
MEDIA: AMP holds talks for £20m brand drive
06 Dec 2001 | by SUZY BASHFORD
will centre on the London Life, National Provident Institution (NPI) and Pearl Assurance brands following ...
Media chiefs offer upbeat
message to Wall Street
06 Dec 2001 | by Claire Atkinson,
NEW YORK - Media owners and marketing services chiefs have spent the past few days offering a
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
