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CAMPAIGN MEDIA AWARDS 2001: The Lipton Fleming Award - Best Strategic Idea by a Media Owner in Press

,000 places available for the ten-kilometre run being taken up within just five days of the campaign ...

ANALYSIS: The high price of Levi's victory - Levi's may have won the battle to protect distribution of its products, but the war for brand defence is going badly. Mark Kleinman reports

day for consumers and pledging to continue its policy of importing branded goods cheaply from within ... by Tesco, and swallowed hungrily by much of the national media, is that self-protection by brand owners ...

EDITORIAL: Levi's loses out as discounts put out a mixed message

The battle between Levi-Strauss and Tesco - or between consumer cheat and consumer champion, as much of the national media would have us believe - is now moving into stage two. Following the European Court of Justice (ECJ) ruling against Tesco, there was an immediate flurry of tabloid outrage ...

Leagas and 180 link with
networks for Adidas pitch

to be tapping TBWA\Chiat\Day's California agency, creatively headed by Lee Clow. Other networks thought ...

PROFILE: Democratic dressing - Dominic Chambers, Marketing director, Uniqlo

Mohammed Al Fayed's face must have been a sight the day Japanese retailer Uniqlo launched its first store in the UK on London's Brompton Road. Perhaps the Harrods owner was less than amused when ... , UK marketing director at Uniqlo, remembers the day well. Journalists and photographers swarmed ...

W&K London unveils Nike work to support England rugby game

Wieden & Kennedy London has developed a one-off ad for Nike to run this weekend in support of England's rugby match against the World Champions Australia. Inspired by the "rose" emblem of the national squad, the ad shows a rose on which every thorn is numbered, one to 15, corresponding ...

THE DAY WE DID OUR FIRST AD: An agency's first ad is not always a barometer of its eventual

A first ad is like a first kiss - so much depends on it that the build-up of nerves can have a paralysing effect. Yet at the same time, you are dying to get stuck in. Fortunately for most new agencies, the demands of business usually mean that there is little time to sit around agonising...

CLOSE-UP: LIVE ISSUE/BRA ADVERTISING - The Gossard switch that sparked another bra war. A bra account can provide plenty of exposure for an agency, Jenny Watts writes

's infamous "Hello Boys" strapline. Bra wars are still raging on the nation's high streets ... 's an uncomfortable product. The Superboost is designed to be more wearable every day than the old shelf ...

Partners unveils ad campaign for 'boob job' Superboost bra

Partners BDDH is launching a national poster campaign for Superboost, billed as Gossard's most upfront and in-your-face bra. The campaign signifies the first work from the agency on the account since it was appointed five months ago. However, news broke last week that the business is moving ...

PRIVATE VIEW: Daniel Kleinman

Director: Sheree Folkson Production company: Upstart Films Exposure: National TV PIZZA HUT Project ... Blackley Director: Luciano Podcaminsky Production company: Peluca Exposure: National TV BSKYB ... Production company: Blink Productions Exposure: National TV SONY Project: PlayStation 2 Client: David ...

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