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DIRECT: Sainsbury's ties with LivingWell for health push

Sainsbury's is launching a major healthy living initiative for 2002 backed by a partnership with health club operator LivingWell. From January 1, the supermarket giant will promote the tie-up to Reward Card customers, who will receive a free three-day trial for two people at any LivingWell ...

Sainsbury's puts faith in Oliver as advertising icon

Sainsbury's has hit back at claims in the national press that consumers in the North of England do not like celebrity chef Jamie Oliver, who fronts the chain's ads. The supermarket commissioned an independent company to carry out research to uncover whether Oliver's popularity is waning ...

BRAND HEALTH CHECK: Harrods - How can Harrods ride out the fall in tourism?

, no doubt he would ask for US tourists to return to the British capital. On an average day 100 ...

PRIVATE VIEW: This week BMP DDB's Larry Barker is joined by his comedian Dad Ronnie for a slice of Private View turkey and several crackers

to say that most of what you see on the box these days is just a blur of fast cuts that's over ... 'Bryan-Tear Art director: Al Welsh Typographer: Ali Augur Photographer: Pip Rook Exposure: National schools ... Exposure: National TV BBC Project: BBCi Client: Steve Conway, marketing director Brief: Launch BBCi ...

Sainsbury's appoints marketing
director to the board

She was appointed assistant managing director of the supermarket group in July 2001. Weller joined Sainsbury's in 1999 as marketing director from Abbey National, where she was retail marketing director for three years. She joins the board on January 1. Previously, Weller had worked for Mars ...

Consignia to slash 30,000 jobs

reacted angrily to the news of the job cuts, threatening a national strike to fight any compulsory ...

Oliver to front Sainsbury's Xmas ads

and the appearance in the national press of pictures of his wife, Jules, laden down with rival Waitrose carrier ... source said. A new 30-second slot breaks nationally next Wednesday featuring a Christmas dinner ...

OPINION: Cowen on ... Marks & Spencer

at one stop. In these cynical days, we might need a little more evidence that this is the case ...

Corporate giants take a
beating in McChina week

is getting all its good luck, just ask its hometown rival and Ireland's national carrier. Aer Lingus's senior ... will stop the national carrier going the way of the national chocolate and beer airline (aka Belgium) Sabena ...

OPINION: Stuart Elliott in America

for commerce in an already commerce-centric nation. The day after Thanksgiving, Friday 23 November, was what ... , the consumer product companies that supply the goods being sold. Unlike the occasional "black" day ... on Black Friday or the day after (a day which doesn't have a nickname, though after this season perhaps ...

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