to remove filtersINTERNATIONAL BRIEFS: Pfizer axes plans for blitz
11 Oct 2002
public opinion of the industry. But after reviewing its options, Pfizer has hired National Media
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Analysis: Haines sees PR benefits in 'Big Tent'
13 Dec 2002 | by Adam Hill
. 'I think PR is well understood (in the advertising industry),' he says, adding that the days when ad ... these days that PR wouldn't be on that list for any major project,' Haines adds. 'We are well aware ...
Ad baron Page is mooted to secure Cordiant Comms
13 Sep 2002
just days after Cordiant announced a major restructuring, coinciding with disastrous results ...
Celeb-driven ads generate more news
19 Apr 2002
The three most talked-about ads during the first quarter of 2002 involved eight celebrities, according to the latest quarterly Ads That Make the News survey, compiled by PR agency Propeller and media monitoring company, Media Report Editorial. Crisp brand Walkers tops the poll with a run of national ...
EDITORIAL: DoH takes external PR by the reins
08 Feb 2002
areas such as mental health awareness, teenage pregnancies and cigarette smoking. Campaigns ...
Celebrity-based ads most likely to hit the headlines
01 Feb 2002
in the national press generated by ads. Most coverage was generated by ads that were sexy, involved celebrity ... helped secure national coverage for smaller brands during 2001. A firm of solicitors called Brookmans ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
