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THE BOOK OF LISTS: The 10 best SMS campaigns

of prizes. 3. GUINNESS Guinness, St Patrick's Day, the World Cup and a beer promotion through Asda ...

Camelot to tie with MSN for dedicated channel

Camelot's £45m investment in taking the National Lottery onto the internet is to include the launch...will become the focal point for Camelot's internet presence, with National Lottery content such as draw ...

DIRECT MARKETING: E-mail adds value to DM campaigns

of direct e-mail campaigns is an impossibility," insists Regan. "At the end of the day, we should really ... . EMMa was established in July 2001 to promote best practice in the early days of e-mail marketing ...

Absolut retains Omnicom's FitzGerald for US work

The agency will plan programmes in support of Absolut's online and interactive marketing activity in the US, working closely with Absolut's Swedish-based design agency Springtime. The team will work with TBWA\Chiat Day, also part of Omnicom, which has created Absolut's memorable advertising campaigns ...

PRIVATE VIEW: Gerry Moira, the executive creative director of Publicis

Hoggins Director: Stuart Douglas Production company: @radical.media Exposure: National terrestrial ... : National posters MARKS Russell Brooke (animation) Production companies: HLA (live action); Passion ...

NEW MEDIA: SPOTLIGHT ON GRANADA SPORT AND INTERACTIVE - Can television shows expect to profit from their websites?

of approaches in this sector. Take, for instance, Carlton's Night and Day (no, really, take it), one of the few ... , day-to-day site management, demographics and revenues. Scott states: "You have to ask yourself ...

MEDIA BRIEFS: Time Out launches online dating service

fee ranging from £9.95 for ten days, to £69.95 for a year.

AGENCY 2002: New Media Agency of the Year - Agency Republic

the DoH's skin cancer prevention site and overhauled the National Car Rental site to boost bookings ...

Fox uses Bond to grow email database

LONDON - Twentieth Century Fox is using the launch of the latest James Bond movie 'Die Another Day

't need a national brand if it's only a regional offer, Alasdair Reid argues

Perhaps not. The shirt sponsorship is arguably ntl's highest profile marketing presence these days - and that's probably going to be the way things stay for a good while now, given the fact that its marketing ... . The trick is to get the balance right between regional sales efforts and national brand-led activity ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.