Directors of comms and public affairs from giants such as Coca-Cola, Ford of Europe and Motorola told their tales from the emergency-handling quarter of the industry. Highlights included an account of FTSE 100 group National Grid Transco's most uncontrollable crisis, involving a simple mistranslation ...
. No amount of brilliant PR can save this arrogant and dysfunctional family from itself. A few days after ... actually liked Lady Sarah McCorquodale, Diana's sister, mainly because she liked to have a crafty smoke ...
WINNER - NSPCC, Children's Day 2002 - Protecting Children from Physical Punishment...legislation. The annual NSPCC Children's Day on 8 May 2002 was the focus for the campaign, providing ... considering calling the NSPCC for advice. COMMENDED - National Blood Service It Doesn't Matter How You Get ... session was the aim of this year-long campaign for the National Blood Service, which achieved audience ...
the testimonials of people who had given up smoking through using the lozenge. Two product launches took place ... -disciplinary approach to giving up smoking. Tailored efforts were made to communicate with doctors, nurses ... weight to the launch. Coverage in seven national newspapers, ten consumer magazines and over 15 minutes ...
the national launch of the site, the attention to detail in the planning and execution of the campaign ... , Friends Reunited had achieved 337 pieces of national coverage, 1,355 regional pieces and in excess of 25 ... literally every day. In May 2002, the site peaked at an astonishing 230 million page impressions in a ...
and the forthcoming celebrations in most newspapers, while a three-month national tour by the Queen and Prince Philip ... by releasing one media highlight per day as a centrepiece for briefings, often revealing details at short ...
yet to be diagnosed. A National Service Framework for Diabetes is being developed by the government ... linked with the Royal National Institute for the Blind to raise awareness of diabetes and its associated ... addressed by Sir Steve, who then hosted a private dinner with the winners. One hundred pieces of national ...
the best possible value from every minute of the day. This formula was published with a DIY calculator on a ... , with more than 70,000 unique users in the first three days of launch. Evaluation of the press and broadcast ...
of seven million registered users. Finalists Abbey National Moments of Simplicity Band Brown ...
first. A media relations campaign in early August targeted local, national and international media ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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