to remove filtersAdam Crozier named Royal Mail chief executive
19 Dec 2002 | by Gordon MacMillan,
time when the postal operator's losses are running at £1.5m a day and as it is part way through a ...
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THE BOOK OF LISTS: The 10 best SMS campaigns
20 Dec 2002
of prizes. 3. GUINNESS Guinness, St Patrick's Day, the World Cup and a beer promotion through Asda ...
DIRECT MARKETING: E-mail adds value to DM campaigns
19 Dec 2002 | by DAVID MURPHY
of direct e-mail campaigns is an impossibility," insists Regan. "At the end of the day, we should really ... . EMMa was established in July 2001 to promote best practice in the early days of e-mail marketing ...
Connex to boost image with voucher offer
12 Dec 2002 | by Mark Kleinman,
service, but that autumn had seen it slip back to 'the bad old days'. Connex, a French-owned company ...
CRM's impact on the bottom line
12 Dec 2002
of the Nation report on UK companies' effectiveness in this regard. "If the professionals are systematically ... at the planning stage. For many, indeed, it is an essential requirement. "These days companies have to install ... relevant and personalised interactions have reduced the time it takes to create a campaign from four days ...
DIRECT: Connex to boost image with voucher offer
12 Dec 2002 | by MARK KLEINMAN
service, but that autumn had seen it slip back to 'the bad old days'. Connex, a French-owned company ...
AGENCY 2002: Below The Line Agency of the Year - TBWA GGT Direct
12 Dec 2002
International's first UK TV ad campaign, plus government-related wins from the National Blood Service ...
Royal Mail to cut up to 200 marketing positions
11 Dec 2002 | by Mark Kleinman,
to press. The restructure comes as Royal Mail Group faces up to losses of £1m a day, a decline ...
Fox uses Bond to grow email database
10 Dec 2002 | by Claire Billings,
LONDON - Twentieth Century Fox is using the launch of the latest James Bond movie 'Die Another Day
DMS hires MS Society staffer for BHF job
10 Dec 2002 | by Claire Billings,
& Gloucester, National Geographic Society. If you have an opinion on this or any other issue raised on Brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
