26 Nov 2002
| by Unette Spencer and Ross Duncan
Duncan, Customer Sales Manager, First National...At this conference, experts take you through all the issues surrounding data management so that you can create more effective campaigns through better targeted marketing. Matching market research to customer data helped to refine First National's customer segmentation and contributed to a significant ...
18 Oct 2002
as anything else about those times -- already past tense. On the day of their IPO, Paternot thinks about ...
. These guys are clean living. At one point, he complains about a French journalist smoking in the non-smoking ...
26 Sep 2002
| by Anne de Kerckhove
market. It shows how to run an SMS campaign on a national level whilst enabling individual landlords ...
21 Aug 2002
| by IGD Consumer Unit
this group consumes 8% more vegetables and 21% less potatoes than average. Source: National Food Survey 2000 ...
02 Aug 2002
| by IGD Consumer Unit
, today s thirty and fifty year olds. According to government figures, more than half of the nation ...
01 Aug 2002
| by Brand Council
s first national museum for modern art, Tate Modern is housed in the former Bankside Power Station, which ...
offering outstanding views across London. Tate Modern s collection covers 1900 to the present day ...
such as Dorothy Cross, Gilbert George and Susan Hiller. From the day it opened (and even before) Tate Modern ...
06 Jun 2002
| by Ernst Malmsten
teams in every country. Around $1.5m spent on photographing products for the site, the 1,700 a day ...
01 Jun 2002
| by British Brands Group
cash flow. At the end of the day, the value of a brand resides in the mind of the consumer. Brand ...
01 Jan 2002
| by S. Anholt
argues that poorer countries can employ classic rich-nation marketing tricks to turn the forces ...
. It's a modest but important proposal -- suggesting that some 'second world' nations can use better ...
globalising demons -- they could also provide a way for less-developed nations to win an increased share ...