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LONDON - Despite cover price rises, NRS figures for the May to October period reveal a relatively positive period for national newspaper readership, with notable increases for The Guardian.
LONDON – Media group Pearson said it saw no signs of recovery in corporate and financial advertising and that the Financial Times Group continues to face a severe corporate advertising recession.
Associated Newspapers has teamed up with the National Magazine Company for promotion which sees a copy of the Financial Mail on Sunday's Money magazine given away with the January issue of She. Money normally costs £2.50. In addition She readers who subscribe to Money will receive a free double CD entitled...
NEW YORK - Dow Jones and Co has raised its fourth-quarter earnings forecast, but said that it sees no sustainable recovery in the advertising market at its flagship newspaper The Wall Street Journal.
LONDON – The National Geographic Channel is using World Radio Network to promote its ground-breaking 'Journey of Man' documentary, which sets out to answer one of the biggest mysteries of the human race, 'where do we come from?'.
LONDON - Recruitment advertising in the national press has fallen to an eight-year low, according to a new report.
How worried should agencies be about the advertisers highlighted in this week's feature (page 26) who choose to shun their services because they prefer to do their own thing? With the economic climate still tough and showing no sign of imminent improvement, "going in-house" is a phrase to fuel the industry's...
BLM Media has picked up the £2 million media buying account for the National Bingo Game association after a pitch against MediaVest and the incumbent, Optimedia. The creative business remains with DFGW. - General release.
"The Bond franchise has a rich history of featuring the very best of British performance cars and so has a natural fit with the new Jaguar XKR. The XKR is the epitome of a Bond car, combining the very best of style and performance. MindShare's television schedule to promote the XKR and the 20th Bond...
You can take local loyalty too far. What does it say about ntl, for instance, that its logo adorns the shirts of Glasgow Rangers, Glasgow Celtic, Newcastle and Aston Villa - all teams that frequently try quite hard but are notoriously lacking in quality? That said, to achieve an even better fit, ntl...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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