THE BOOK OF LISTS: The 10 best media planners
20 Dec 2002
of Boyle, that is. These days he's just the most senior of a number of excellent planers dispersed among ...
and see from Emap these days. And so did Campaign's Media Awards jury. 2. THE GUARDIAN AND THE OBSERVER ... sales supremo, Kathryn Jacob, appears to be in everyone's good books these days. "They know the media ...
of Boyle, that is. These days he's just the most senior of a number of excellent planers dispersed among ...
. Then, in January, Virgin recruited him to fill its drive-time slot. A mere 23 days later, he ... . 6. JONATHON ROSS ON RADIO 2 Jonathon Ross' Radio 2 weekend show has been a national favourite ...
. ADIDAS The World Cup. An iconic young England captain with magic in his boots. A nation's massive ... to choose between the various competing marques these days, the differentiation can only be created ...
of prizes. 3. GUINNESS Guinness, St Patrick's Day, the World Cup and a beer promotion through Asda ...
in October." Country: US Agency: TBWA/Chiat/Day Copywriter: Scott Wild Art directors: Eric King ... Director: Nicholas Reynolds 8. ANTI-SMOKING CAMPAIGN "FOCUS ON THE POSITIVE" This thought ... with tobacco company executives who are encouraging them to "focus on the positive" aspects of smoking ...
in the Netherlands was murdered in May. Despite Fortuyn's death, his party still came second in the national elections. 8. JEAN-MARIE LE PEN, LEADER OF THE NATIONAL FRONT, FRANCE Le Pen shocked France's liberal ... turned out on May Day to protest against Le Pen and his anti-immigration views. 9. BILL GATES, FOUNDER ...
degrees of success in anti-smoking advertising. Here, though, the dead horse slumped at his feet powerfully illustrates the dangers of passive smoking. Country: India Agency: Ogilvy Mather Mumbai ...
Interviewed on becoming the new head of planning at BMP DDB, Jameson had obviously studied the essential requirements for the role at the agency that pioneered planning: "Heads of planning at this agency have always been known for their thinking, smoking, mumbling and drinking. Between us, we should have ...
the building and barked: "Identify yourself to security! NO smoking in the disco area, building to be fully ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.