to remove filtersTobacco firms lose appeal on EU 'lights' ban
10 Dec 2002 | by Staff,
smoked. They have no right to appeal the ban, which will come into force on September 30 2003. Last ...
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Analysis: A tough time ahead for tobacco company PROs
13 Dec 2002 | by Andy Allen
vowed to press ahead with UK laws, which in most cases are considerably stricter. As the anti-smoking ... be 'business as usual' until the 14 February deadline. Anti-smoking group ASH is more keen to make its views ...
CAMPAIGNS: Egg box idea keeps health worry at bay - Consumer PR
06 Dec 2002 | by MARY COWLETT
with national and regional radio stations, with BEIC spokespeople undertaking 24 radio interviews over two days ... the British Egg Information Service, to implement a consumer campaign encouraging people to eat an egg a day. Objectives To generate widespread media coverage for the 'egg a day' message and stamp out the 'old wives ...
Toshiba picks WCRS to create £15m Euro branding campaign
06 Dec 2002 | by MARK SWENEY
, focuses on supplements in national newspapers including The Sunday Times, The Observer Magazine ...
WHY CLIENTS GO SOLO: In the current economic downturn, are agencies an expensive luxury?
06 Dec 2002 | by LUCY AITKEN
issues. "Media owners always complain that they can produce a 36-page newspaper in a day while it seems ...
MEDIA CHOICE: Vicks
05 Dec 2002 | by NEIL CHRISTIE, Marketing director, Partners BDDH
At least twice a day I have the pleasure of passing through King's Cross on my journey to and from
ADWATCH: Andrex marks milestone with 'finder keepers' contest
05 Dec 2002 | by SAM SOLLEY
Kimberly-Clark is honouring 30 years of the Andrex puppy with a new national advertising campaign ... .5 million rolls in the UK each day and was the first toilet tissue brand to gain permission to advertise on television. Geus, says: "Over the years, the Andrex puppy has won the hearts of the nation, and as a result ...
Euro RSCG names creative directors
29 Nov 2002 | by CAMILLA PALMER
Olly Caporn and Dominic Gettins have been increasingly involved in the day-to-day running of the creative department, under the executive creative director and chairman, Mark Wnek. Wnek said: "Dom ... Grant-fronted campaign for Argos as well as Abbey National's "Because life's complicated enough ...
Kimberley-Clark appoints CPN for Poise promotion
29 Nov 2002
CPN won the UK contract after a competitive pitch against undisclosed agencies. Poise - which has the tagline 'the discreet way to a normal day' - consists of a range of products for those with bladder and/or bowel weakness. Poise offers a variety of absorbent protection products for women ...
PRIVATE VIEW: Dave Alexander is the joint creative director at Banks Hoggins O'Shea/FCB
29 Nov 2002
Exposure: National TV FULLER'S Project: Pride Client: David Spencer, marketing manager Brief ... : BBC Broadcast Exposure: National TV PRETTY POLLY Project: Lingerie and hosiery Client: Sue ... Briginshaw Director: Trevor Melvin Production company: Paul Weiland Film Company Exposure: National TV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
