history of big companies making radical decisions over agencies, but there will come a day when ...
. The brand is also a marketing marvel, achieving sales of one million units in four days for the launch ... of the competition in places such as the US by grabbing market share. Less comfortable for the anti-smoking lobby ...
list', with a day of one-on-one press briefings with three senior NA spokespeople, who conducted a total of 17 interviews with trade, digital, national and broadcast media. The research was then used ... that potentially reached millions of viewers and computer users. The story's in-depth national showing increased ...
character. Long gone are the crazy days when agencies would virtually hand-pick clients and demand huge fees. Instead of sealing a deal over a coffee and signing the next day, pitches now can take months, says ... in those days that led to over-charging and hyping up what could realistically be achieved through PR ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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