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DATA 2002: bringing customer modelling to life
26 Nov 2002 | by Unette Spencer and Ross Duncan
Duncan, Customer Sales Manager, First National...At this conference, experts take you through all the issues surrounding data management so that you can create more effective campaigns through better targeted marketing. Matching market research to customer data helped to refine First National's customer segmentation and contributed to a significant ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
