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At the Competitive Edge

by national and EU competition rules. Competition can and should be free and vigorous, so agreements or even ...

Bang! Getting Your Message Heard in a Noisy World

wake up to a slightly different planet every day of our lives. If a campaign doesn t change ...

Creative format: premium impact

with or which seem natural or every-day, sit more comfortably for us on the left-hand side of an open magazine ...

A National Broadcast Media Survey of Radio and TV Audiences

Summer audience figures for national BBC stations, the top 8 TV stations overall, and national...Kelvin MacKenzie's TalkSPORT station is the UK's biggest national commercial radio station ... Radio 1 and Radio 2 as the nation's overall favourites during this summer's heatwave, according to what is being called the first-ever national radio survey using the digital measure system ...

3G - Signs of a Break Through?

There have been high hopes for the UK 3G market ever since the purchase of the 3G licences. Whilst there has been a degree of realism since those heady days, a lot is hanging on the success of 3G services to boost the revenues of network operators in the face of flagging voice revenues. The launch ...

Are domain names suddenly too sexy?

of registration peaked at a million names a day at $75 each. Consider this the Jurassic Period of the Internet ... in a micro-multi-national-formation in a maze of countries and cultures. Under the new rules, a name ...

Children's advertising code: summary of submissions received

an advertisement was carried in the national press. Present document The present report summarises information ...

Web-based meetings as a strategic communications tool

Companies are now utilizing webcast technology for a variety of business communications needs including quarterly earnings call, annual shareholder meetings, conference presentations, analyst and investor days, corporate announcements, product launches and press conferences. And with advances ...

ASA Factsheet Reducing Unwanted Commercial e-mail (Spam)

the nation's in boxes comes from outside the EU and from advertisers whose real identities are unclear ...

Broadcasting Bad Health: Why food marketing to children needs to be controlled

% of the world s nations.(2) The report makes these recommendations: The world s children need greater ... to assist and support national governments to: 1 Commit public resources to promoting the increased ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.