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CAMPAIGN: Tech PR - Absenteeism survey raises Crown profile

', and as the day after a bank holiday traditionally suffers from absenteeism - Lighthouse embargoed the research until Tuesday 27 May. Press releases were sent to regional, broadcast and national media, each with a ... into Reuters, Press Association and IRN, which feed both national and regional media outlets, and the trade ...

INTERNATIONAL: Sun appoints Maverick for Canada PR

Maverick, based in Toronto, replaces incumbent agency National PR. The agency will concentrate on a remit to create brand awareness for Sun - better known in Silicon Valley - and increase the profile of the group's Canadian president Stephane Boisvert. 'Sun has great products, but no one knows ...

Brands2Life takes BSA brief to tackle UK software piracy

Fraser said it will target the national press and trade publications in a bid to reach consumers ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.