to remove filtersCase Study: Homebase customer magazine
17 Dec 2003
and more than £1m was clocked up in incremental sales in four days as a result of the mailed magazine ...
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ADWATCH STARS OF 2003
18 Dec 2003 | by Gail Kemp
% in the past six years and the first to go straight to number one, since the National Lottery in the mid-90s ... of Howard. The first broke on Boxing Day, showing Howard in bed promoting the Halifax current account. Three ...
McDonald's seeking growth with back to burgers policy
16 Dec 2003 | by Claire Billings,
47m customers each day in more than 100 countries. If you have an opinion on this or any other ...
Harvey Nichols promotes winter sale
12 Dec 2003 | by Mark Sweney
of bargain-hunting shoppers in a national print campaign to promote Harvey Nichols' winter sale....executions will run in national and regional press from Boxing Day. The sale kicks off on 26 December ...
WORLD: ANALYSIS - Omnicom's networks shine in cautious worldwide markets
12 Dec 2003 | by Lucy Aitken and Robin Hicks
. In individual markets, TBWA made some noise in a year that was defined by its quietness. TBWA\Chiat\Day won ... both the $40 million Abbey National account and the $25 million McCain Foods business. Meanwhile, Asia ... , became the worldwide creative director, overseeing creative at TBWA\Chiat\Day New York. TBWA's president ...
Soul develops two more neighbour-envy TV commercials for Harveys
12 Dec 2003 | by Rachel Gardner
: "Keep up with the Joneses at Harveys. Green-with-envy sale deals. Starts Boxing Day." The ads were art ...
OPINION: BEALE ON ... MCDONALD'S
12 Dec 2003 | by Claire Beale, claire.beale@haynet.com
Those were innocent days. Wobbly thighs and furry arteries were simply accepted accessories to carpet slippers and a smoker's cough come middle age. But after 30 years of Big Mac and Fries (786 calories), McDonald's is under siege. From rivals who do fast food with a bit less fat and a bit more class ...
PROFILE: Power broker - Nigel Samuels, Commercial director, New PowerHouse
11 Dec 2003
-and-a-half days. But he has already altered the tone and detail of the company's pre-Christmas advertising, kicked
Spar kicks off three new ads
11 Dec 2003
on December 18, with the first execution showing a man returning home to watch highlights of the day's big
DIRECT MAIL SHOWCASE
11 Dec 2003 | by Ken Gofton
, she's never still - because she has to walk miles every day for fresh water. She's always making new ... . NATIONAL BLOOD SERVICE GETS PERSONAL Client: National Blood Service Agency: Kitcatt Nohr Alexander ... there is nothing more powerful than a direct appeal from the individual," Robinson adds. National Blood Service ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
