to remove filtersDirect Selling Association gets OFT seal of approval
20 Dec 2004 | by Staff
to consumers dealing with DSA members include: a 14-day cooling-off period, during which consumers can cancel ...
Search results for National No Smoking Day
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Ebookers.com signs Blessed for launch of first TV drive
20 Dec 2004 | by Staff,
Called "The Greatest Show is Earth", the campaign breaks on Christmas Day and will run for 12 weeks. The push includes all major terrestrial and satellite television channels and is designed to coincide with the travel industry's traditionally busiest booking period. The integrated campaign also ...
Interflora in mail and SMS drive for first DM push
17 Dec 2004 | by Daniel Farey-Jones,
day. In addition, men who frequently give flowers to their partners will be specifically targeted ...
CRM Technologies offers data audit at marketing show
16 Dec 2004 | by Staff,
number files, legislative compliance, a national business database reference and a breakdown by job ...
Quarter of direct communications effective says DMA
16 Dec 2004 | by Daniel Farey-Jones
under five direct marketing 'interactions' a day, and judge a quarter of these effective.
Agency of the Year: Direct Agency of the Year - Best of the rest
15 Dec 2004
is effective. A direct campaign it conducted for the National Blood Service targeting 17-year-olds outperformed ... creative work. A £35,000 national door-drop campaign for The Guardian yielded the paper's third ... conversion rate has seen it add the Australia Tourist Commission, experience gift company Red Letter Days ...
Direct marketing: Big and beautiful
15 Dec 2004
Saatchi Saatchi Saatchi mail (low vol.) Consumer direct National Blood Service ...
DTI rubbishes reports of pact to privatise Royal Mail
14 Dec 2004 | by Daniel Farey-Jones,
managed to turn losses of £1m a day into profits of £1m a day. The organisation was hit by unofficial ...
Direct News brief: National Blood Service to run direct marketing drive
08 Dec 2004
The National Blood Service is running a direct marketing drive to encourage people to give blood
Postwatch defiant as Royal Mail threatens legal action
07 Dec 2004 | by Daniel Farey-Jones,
to arrive within three days than first class-stamped card were to arrive the next day. Postwatch told ... posted first class failed to be delivered the following working day". The advice received wide coverage ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
