AI lands Post Office digital brief
20 Dec 2004 | by MediaWeek
, Avis, National Express, the National Lottery, Expedia and Waitrose. By Kevin May ...
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Nickelodeon points viewers to Sky after Telewest axe
20 Dec 2004 | by Sam Matthews,
the axing of its channels from Telewest just days before Christmas. Nickelodeon cited "substantial changes ...
Ebookers.com signs Blessed for launch of first TV drive
20 Dec 2004 | by Staff,
Called "The Greatest Show is Earth", the campaign breaks on Christmas Day and will run for 12 weeks. The push includes all major terrestrial and satellite television channels and is designed to coincide with the travel industry's traditionally busiest booking period. The integrated campaign also ...
Fat lady attacks Oliver for latest Sainsbury's ad campaign
20 Dec 2004 | by Staff,
The latest ad features Oliver and focuses on the value of Sainsbury’s smoked salmon, which has already been under fire this year after fears that it might cause cancer because the of way that it is produced in large fish farms. Dickson Wright, who is the surviving half of 'Two Fat Ladies' duo, which ...
Eighties star Nielsen to appear in Celebrity Big Brother
20 Dec 2004 | by Sam Matthews,
and overall winner Jack Dee entertaining the nation with his humorous escape bids. The second series also ...
Direct Selling Association gets OFT seal of approval
20 Dec 2004 | by Staff
to consumers dealing with DSA members include: a 14-day cooling-off period, during which consumers can cancel ...
BBC and ITV sign NOP and Mori for first joint exit poll
20 Dec 2004 | by Sam Matthews,
NOP and Mori have extensive experience in exit polls. NOP has partnered the BBC since the 1992 general election and Mori has worked with ITV News for the last two general elections. The exit poll fieldwork will take place on election day at a number of carefully selected polling stations throughout ...
Media Moment 2004 - Tim Irwin
19 Dec 2004 | by MediaWeek
be important. Who knows, perhaps one day they and other celebrity weeklies might supersede the Red Tops ... ’s got to be important. One day any of the above might be remembered as the defining media moment ...
BBC boasts huge take-up of radio downloads
17 Dec 2004 | by MediaWeek
Episodes of the Melvyn Bragg-fronted discussion show, which looks at the history of ideas ranging from the theory of thermodynamics to Goethe’s drama Faust, were made available to download in full in MP3 format for seven days after the broadcast date. This “podcasting” service allowed the shows ...
Former government adviser is BBC Scotland governor
17 Dec 2004 | by Staff,
of governors as national governor for Scotland.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
