22 Dec 2004
| by Staff,
The National Association of Catholic Families, the Catholic Truth Society, members of the public and an MP complained to the Advertising Standards Authority, and healthcare advertising agency MJL pulled the nationwide campaign immediately.
The ad watchdog ruled that the ad was offensive on religious grounds ...
09 Dec 2004
| by Daniel Farey-Jones,
In a trading statement covering the five months to November, Trinity Mirror, which publishes titles including the Daily Mirror and The People, said that UK national titles increased ad revenues by 1 ...
.5% and circulation revenue growth of 5.8%, while Trinity Mirror's Scottish national titles increased ad revenues by 6 ...
09 Dec 2004
| by Daniel Farey-Jones,
LONDON - MarketingFile has licensed Experian's National Business Database and will sell it through...The agreement enables MarketingFiles's 70,000-plus users to enter their precise targeting selections against the National Business Database, obtain an instant count of the number of prospects ...
at a later date.
Experian claims that the National Business Database has the lowest goneaway rates ...
02 Dec 2004
| by Daniel Farey-Jones,
its national distribution to 1m copies daily.
DMGT said there was difficulty in forecasting ...
and pagination available to the national titles.
The Evening Standard's circulation suffered over the year ...
03 Nov 2004
| by Daniel Farey-Jones,
-monopoly. He said the 80m items a day handled by Royal Mail, together with its daily national coverage, allow ...
02 Nov 2004
| by Daniel Farey-Jones,
At the event, three Royal Mail experts will be on hand throughout the day offering a half-hour data consultation to delegates. This will identify the accuracy of addresses, helping to reduce postage costs and improve the speed and accuracy of mail delivery as well as reduce goneaways.
Tom Wasilewski ...
26 Oct 2004
| by Daniel Farey-Jones,
-to-be and mothers with children at a day nursery, has been launched out of Rockhopper.....
The National Childbirth Trust was founded in 1956 and provides information and support during pregnancy ...
20 Oct 2004
| by Joe Lepper,
for Tenon that reflects who we are today and what we aspire to be, namely the leading national adviser ...
12 Oct 2004
| by Jules Grant,
directly for individuals."
Press ads in the mainstream national press will kick off the campaign ...
13 Sep 2004
| by Sam Matthews,
's struggle to give up smoking with its NiQuitin CQ product....Lorraine O'Mullane, a 20-a-day smoker, will compile a video diary charting her attempt to give up cigarettes with nicotine substitute NiQuitin CQ.
TV audiences will see her stub out her last cigarette ...
. Media planning and buying is being through MediaCom.
O'Mullane, 35, has attempted to give up smoking ...