to remove filtersNews brief: Orange advertises pay-as-you-go offering
15 Dec 2004
single day this Thursday. The promotion, planned and bought by Initiative, will advertise Orange's pay
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Adwatch of the year: Adwatch stars of 2004
15 Dec 2004
as its public face. NATIONAL LOTTERY An epic year has seen Camelot's 10th birthday, new games ... .5 Vizeum UK 9 (3) Argos Euro RSCG London/MindShare 19 281 32.2 10 (-) National ... Delaney Lund Knox Warren/ 80 8 Apr 34.5 Vizeum UK 6= (3=) National ...
Agency of the Year: Media Agency of the Year - Best of the rest
15 Dec 2004
To leverage the association between Nescafe Gold Blend and romance, MindShare hijacked 29 February, the leap year opportunity for women to propose, with a national TV event in conjunction with The Sun. One ... m communications strategy using a 'brightening your day' theme, culminating in a six-week tour ...
Agency of the Year: Creative Agency of the Year - Clemmow Hornby Inge
15 Dec 2004 | by Mark Sweney
. Other wins included the £3m Heart FM business and a double from The National Magazine Company: the £10m ...
Top Performers of 2004: Agency of the Year - BBH
10 Dec 2004
no longer has day-to-day involvement and the job of sustaining and evolving the agency's culture falls to a ...
Top Performers of 2004: International Media Network of the Year - MindShare
10 Dec 2004
The Days, in conjunction with Unilever and Sears; work for Ford to support its Uefa Champions League ... of day. Some 20,000 consumers were given PDA devices to record media use. MindShare hopes to use ...
Posterwatch: Nokia - 'The fashion collection'
08 Dec 2004 | by Neil Hurman Managing partner, Manning Gottlieb OMD
So the fact that Nokia used to cut down trees as a lumber company is pretty ironic. I wonder if Nokia harks back to those days. Life must have been comfortingly simple. A tree is a tree, right? You plant it and wait for it to grow. Customers never asked for one that folded in the middle. Not even ...
The Work: New Campaigns - The World
03 Dec 2004
buying: In-house Photography: Image Bank Exposure: National press THE LOWDOWN J. Walter Thompson ... -production: Wizz Exposure: National TV THE LOWDOWN A man challenges a cheetah and wins in this spot ... -production: Soundelux DMG Exposure: National TV THE LOWDOWN Citi has infused its financial services advertising ...
PlayStation aims at adults with online television channel
02 Dec 2004 | by Staff,
Fourtwentyfive TV , which will be available from 4:25pm for 10 minutes a day during December, will feature PlayStation brand advertising. The channel, created by Greenroom Digital, will support PS2's 'Fun anyone?' positioning and include one-off programming based on some of its bestselling games ...
Ricoh launches integrated environmental campaign
02 Dec 2004 | by Staff,
. Alongside this, Ricoh's national team of engineers will be delivering marketing packs including posters ... . The campaign will also include advertising in national and trade titles, which will be used to further push its ... as the signpost for its environmental best practice. The campaign will also include advertising in national ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
