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Yahoo! in music-video ads

21 Dec 2005 | by Ben Carter

internet connections this summer, according to the Office for National Statistics. The ads, which ...

Review of the year: 10 biggest marketing moments 2005

21 Dec 2005

, it was the London bid's 'well-timed sprint to the finish line' that won the day. Next comes the small matter ...

Crazy Frog ringtone makes list of top 'sonic branding'

20 Dec 2005 | by by Julia Pearlman

." Crazy Frog split the nation as, for every person who bought the ringtone, there appeared to be another ...

Teenage Cancer Trust plans spring schools activity

16 Dec 2005 | by by Daniel Farey-Jones

Secondary school and college students are being asked to participate in a "wear your own clothes day", planned during the week of March 27, and contribute £1 to the charity, which will finance new specialist cancer units for teenagers across the UK. The charity has secured the support of the Department ...

Ask Jeeves hires Fallon for pan-European advertising work

14 Dec 2005 | by by Joe Lepper

is held by TBWA\Chiat\Day San Francisco, is also understood to be under review. In the US, Ask Jeeves has ...

News Analysis: Friends at a price

14 Dec 2005

with those made in the early days of the dotcom boom, when traditional companies bought into new-media start ... days. 'It is a fantastic opportunity to monetise our back- catalogue,' he says. The acquisition has ...

News Analysis: It'll be a merry e-Christmas

14 Dec 2005 | by Greg Brooks

, for example, had to take its Dixons, Currys and PC World e-commerce sites offline most of the day last ... to the site daily and to ship orders the same day,' explains its head of marketing, Jonathan Jones. 'With ...

Top Performers of 2005: Digital Agency of the Year - Dare

09 Dec 2005 | by by Staff

-level and won the AAR-managed pitch for Onken. It won two further pieces of COI business, including the NHS anti-smoking ... ) and COI's NHS anti-smoking campaign. Dare also convinced Sony Ericsson to allow it to make an alternative ...

The Insider's Guide to Production: Production companies RIP?

09 Dec 2005 | by Caspar Delaney, RSA Films

industry and b) my own ability to continue to pay my mortgage. Over the course of two-and-a-half days we ... on the third day, my worst fears were confirmed. The bright and shiny future was difficult to get into focus ... years ago but they were described quite accurately using the jargon of the day. One thing they did get ...

The Insider's Guide to Production: Sound Design - The digital difference

09 Dec 2005 | by Tim Lofts, Alchemy Soho

. Studios these days need never use magnetic audio tape at any stage of the sound-design process. Digital ... for approval. In fact, it can be easier than booking a taxi back to the agency. Gone are the days of mixing ... in minutes rather than days. Specific music requirements can be achieved through collaboration between ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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