Opinion: Marketing Society - Resurrection of a salesman
21 Dec 2005 | by Tod Norman, a partner at Watson Phillips Norman and a member of The Marketing Society
So I am proud of selling stuff. We can all remember the days when direct marketing was the wunderkind, the stalking horse that made the advertising boys quake in their handmade Lobbs. Suddenly, clients would totally ruin a good lunch with talk about sales uplift and return on investment. No matter ...



