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Banks, brands, mergers and acquisitions

national mega-deals to local ones, it seems as if every bank is in the Great Game, either as a buyer, a ...

Top five reasons to use RSS

half of the 31bn email messages sent every day are junk email, and the average email user receives ... of information on a daily basis. Microsoft uber-blogger Robert Scoble reads over a thousand sites a day thanks ...

When it comes to the bottom line, it's knowing the biz v. giving good buzz

in their business and personal lives, day to day. You can't get there with 'Cliff's Notes.' For marketers ...

The broadband revolution

simultaneously. What effect could that have, on everything from recreating the girl's day out online, through ...

US Market Entry: co-branding strategies are a matter of teamwork for UK companies

in strategic partnering and representation with both national and international companies in the areas of co ...

The Wireless Group v. Rajar: a lucky escape for the industry

the world by national bodies like Rajar. So far, only Switzerland, where RadioControl was invented, has ...

Talespin: public relations disasters

. The deal allowed 7UP to use Keane s picture in a national advertising promotion that boldly asserted ... , nationality and, as ranting sports stars are wont to do, his parentage. McCarthy, sensing his authority ... to Ireland. The spat polarized the entire Irish nation. Most adored Keano, but felt angry that he ...

 

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