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Arla Foods takes Lactofree brand onto TV

21 Dec 2007 | by Nikki Sandison

at the beginning of January, as part of a £3m cross-media campaign, including national TV and print advertising

Center Parcs targets families in Christmas push

20 Dec 2007 | by Joe Thomas

Day. The promotional drive includes a comprehensive direct marketing campaign, including a 30 second ...

Telegraph.co.uk boosts traffic by almost 2m users

20 Dec 2007 | by Jacquie Bowser

leading position among the national newspaper sites but could not match its record-breaking performance ...

Syzygy creates 'own road' drive for Mazda6 launch

19 Dec 2007 | by Nikki Sandison

The campaign, the website and the car all launch in the UK on Boxing Day, rolling out to 27 countries in the first few months of 2008. The website is sufpported by an online advertising and email marketing campaign, also created by Syzygy. TV and print advertising was created by JWT. Syzygy will adapt ...

Facebook sues adult website for hacking into servers

19 Dec 2007 | by Jacquie Bowser

requests to the defendants. The social networking site alleges that during a 15-day period between June 1 ...

Online advertising: Top 100 online advertisers

19 Dec 2007

Yahoo 794,331 296.91 30.77 2,581,276 796.21 99 National Savings ...

Campaign Annual 2007: Top 10 Direct Mail Campaigns

14 Dec 2007

1. CANCER RESEARCH UK, 'SMOKE IS POISON' TANKER...It's reassuring when a campaign that sits outside the direct marketing comfort zone achieves such high creative acclaim. Ogilvy UK's "smoke is poison" tanker generated a huge amount of interest, raised awareness of poisons in smoke by 178 per cent, and cleaned up at Cannes, netting the Grand Prix, two silvers ...

Campaign Annual 2007: Campaign of the Year - Cadbury's Dairy Milk

14 Dec 2007

A drumming gorilla might seem a ridiculous brand icon, but the great ape captured the nation...Rarely is one TV ad so utterly absurd and effective that it touches a nation, reshapes a brand and leaves advertising purists scrambling for the rulebook. But that's the beauty of this beast. Campaign ... 's "gorilla" with the strategic brief to "reignite the nation's love affair with Cadbury Dairy Milk ...

Campaign Annual 2007: Top 10 Regional press ads

14 Dec 2007

you as far as Northwich, Altrincham or, on a good day, Vulcan Village. Agency: And Partners ... . This execution is for Yorkshire's outpost of the anti-smoking public health charity ASH. Agency: Union Writer ... too. You don't see a lot of that these days. Agency: Drummond Central Writer: Michael Walker Art ...

Campaign Annual 2007: Top 10 Photographers

14 Dec 2007

of the director David Lynch and the exhibition of his Ian McKellen shot in the National Portrait Gallery ... included the Land Rover Rugby World Cup ad, Transport for London and the NHS stop smoking and sexual health ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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