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Marketing League Table: Direct marketing leagues

19 Dec 2007

, National Trust, Open University. Predominantly DM. Member DMA. www.responseone.co.uk Source ...

The Marketing Effect wins ethnic volunteering brief

17 Dec 2007 | by Alex Donohue

LONDON - Charity communications company Media Trust is running a national marketing campaign

Pub operator Barracuda extends relationship with Cocktail

14 Dec 2007 | by Alex Donohue

Pizza, Fitness First, STA Travel, National Express and 7Digital, offering students discounts on services ...

Campaign Annual 2007: Top 10 Direct Mail Campaigns

14 Dec 2007

1. CANCER RESEARCH UK, 'SMOKE IS POISON' TANKER...It's reassuring when a campaign that sits outside the direct marketing comfort zone achieves such high creative acclaim. Ogilvy UK's "smoke is poison" tanker generated a huge amount of interest, raised awareness of poisons in smoke by 178 per cent, and cleaned up at Cannes, netting the Grand Prix, two silvers ...

Campaign Annual 2007: Campaign of the Year - Cadbury's Dairy Milk

14 Dec 2007

A drumming gorilla might seem a ridiculous brand icon, but the great ape captured the nation...Rarely is one TV ad so utterly absurd and effective that it touches a nation, reshapes a brand and leaves advertising purists scrambling for the rulebook. But that's the beauty of this beast. Campaign ... 's "gorilla" with the strategic brief to "reignite the nation's love affair with Cadbury Dairy Milk ...

Campaign Annual 2007: Top 10 Regional press ads

14 Dec 2007

you as far as Northwich, Altrincham or, on a good day, Vulcan Village. Agency: And Partners ... . This execution is for Yorkshire's outpost of the anti-smoking public health charity ASH. Agency: Union Writer ... too. You don't see a lot of that these days. Agency: Drummond Central Writer: Michael Walker Art ...

Campaign Annual 2007: Top 10 Photographers

14 Dec 2007

of the director David Lynch and the exhibition of his Ian McKellen shot in the National Portrait Gallery ... included the Land Rover Rugby World Cup ad, Transport for London and the NHS stop smoking and sexual health ...

Campaign Annual 2007: Top 10 Predictions for 2008

14 Dec 2007 | by Brinsley Dresden, Lewis Silkin

days, when you could be stuck in traffic for hours at a time, without having to pay £8 for the privilege. 5. Smirting boost for ambient advertising "Smirting", the romantic practice of smoking while ...

Campaign Annual 2007: Direct Agency of the Year - OgilvyOne

14 Dec 2007

since 2004. Most will recall the glory days of the 80s, when Ogilvy Direct employed some of the best ... most highly regarded work was the "smoke is poison" campaign for Cancer Research UK, which depicted a ... Troughton Wunderman (2002) HIGHLIGHTS OF 2007 April: "Smoke is poison" wins Campaign Direct Grand Prix ...

Campaign Annual 2007: Top 10 DM Creative Directors

14 Dec 2007

of an international network shop. His most highly acclaimed work, the "smoke is poison" campaign for Cancer Research ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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