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Brand Republic's top stories of 2007

21 Dec 2007 | by Daniel Farey-Jones

days. Facebook also embraced the brands back , giving them the ability to have their own profiles ... for the DoubleClick acquisition. 3 Hammers fall on Virgin Media and Emap On the day of Virgin Media s launch ...

Guardian Media Group and Apax land Emap B2B division

21 Dec 2007 | by Daniel Farey-Jones

for around £1.3bn, only days after stating the business was off the auction block.

Depaul Trust highlights homelessness on winter solstice

21 Dec 2007 | by Nikki Sandison

LONDON - Depaul Trust, the national youth homeless charity, has launched a one-day campaign today...The ad, created by Publicis, focuses on young people who will have no roof over their head on the winter solstice. While most people think of it as the shortest day of the year, for those without a warm ... to Depaul Trust. It is a particularly timely campaign being the Friday before Christmas and a busy day ...

Arla Foods takes Lactofree brand onto TV

21 Dec 2007 | by Nikki Sandison

at the beginning of January, as part of a £3m cross-media campaign, including national TV and print advertising

Telegraph.co.uk boosts traffic by almost 2m users

20 Dec 2007 | by Jacquie Bowser

leading position among the national newspaper sites but could not match its record-breaking performance ...

First Choice focuses on families in 'Arms full' campaign

20 Dec 2007 | by Nikki Sandison

time together in its latest TV campaign, which breaks on Christmas Day....and seven times a week on holiday. The 60-second ad will air on Christmas Day. Ongoing full and 30-second ...

Syzygy creates 'own road' drive for Mazda6 launch

19 Dec 2007 | by Nikki Sandison

The campaign, the website and the car all launch in the UK on Boxing Day, rolling out to 27 countries in the first few months of 2008. The website is sufpported by an online advertising and email marketing campaign, also created by Syzygy. TV and print advertising was created by JWT. Syzygy will adapt ...

ASA bans Flybe ad for misleading prices

19 Dec 2007 | by Nikki Sandison

LONDON - The ASA has banned a Flybe.com national press ad for misleading customers about the prices

Facebook sues adult website for hacking into servers

19 Dec 2007 | by Jacquie Bowser

requests to the defendants. The social networking site alleges that during a 15-day period between June 1 ...

UTV acquires Dublin's FM104 from Communicorp

18 Dec 2007 | by Jacquie Bowser

s Highland Radio and national station Today FM -- for 135.5m to Communicorp, but only the latter two were ... national station Newstalk, might have an undue amount of communications media in Dublin if it bought FM ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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