1. CANCER RESEARCH UK, 'SMOKE IS POISON' TANKER...It's reassuring when a campaign that sits outside the direct marketing comfort zone achieves such high creative acclaim. Ogilvy UK's "smoke is poison" tanker generated a huge amount of interest, raised awareness of poisons in smoke by 178 per cent, and cleaned up at Cannes, netting the Grand Prix, two silvers ...
A drumming gorilla might seem a ridiculous brand icon, but the great ape captured the nation...Rarely is one TV ad so utterly absurd and effective that it touches a nation, reshapes a brand and leaves advertising purists scrambling for the rulebook. But that's the beauty of this beast. Campaign ... 's "gorilla" with the strategic brief to "reignite the nation's love affair with Cadbury Dairy Milk ...
you as far as Northwich, Altrincham or, on a good day, Vulcan Village. Agency: And Partners ... . This execution is for Yorkshire's outpost of the anti-smoking public health charity ASH. Agency: Union Writer ... too. You don't see a lot of that these days. Agency: Drummond Central Writer: Michael Walker Art ...
of the director David Lynch and the exhibition of his Ian McKellen shot in the National Portrait Gallery ... included the Land Rover Rugby World Cup ad, Transport for London and the NHS stop smoking and sexual health ...
days, when you could be stuck in traffic for hours at a time, without having to pay £8 for the privilege. 5. Smirting boost for ambient advertising "Smirting", the romantic practice of smoking while ...
since 2004. Most will recall the glory days of the 80s, when Ogilvy Direct employed some of the best ... most highly regarded work was the "smoke is poison" campaign for Cancer Research UK, which depicted a ... Troughton Wunderman (2002) HIGHLIGHTS OF 2007 April: "Smoke is poison" wins Campaign Direct Grand Prix ...
of an international network shop. His most highly acclaimed work, the "smoke is poison" campaign for Cancer Research ...
tainted brand spokesperson or for the ads that sound like they were written by a smoking monkey on a ...
from COI - the most significant being the smoking cessation activity: a sign MEC's planning can compete ... 's Walkman handset, called Music on the Move, that helped increase sales. Its ongoing work on the NHS anti-smoking ...
"Mastication for the Nation" isn't a half-bad strategic idea, but in this business, execution is everything, and, in this case, JWT produced a howler for Trident Chewing Gum. Stick an exaggerated Jamaican ... . There was nothing great about this advertising. 9. Glade It was a sad day when Glade decided to inflict another ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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