City AM to run review edition with sole advertiser
14 Dec 2007 | by Jacquie Bowser
of the business day. The paper s special review edition will cover all of business s major highs and lows ...
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Pub operator Barracuda extends relationship with Cocktail
14 Dec 2007 | by Alex Donohue
Pizza, Fitness First, STA Travel, National Express and 7Digital, offering students discounts on services ...
Branson's Northern Rock bid loses pole position
14 Dec 2007 | by Daniel Farey-Jones
after a rival offer from a former Abbey National boss was given equal 'preferential' status....is led by Luqman Arnold, who was chief executive of Abbey National (now Abbey) in 2003 when it launched a ...
Half of Christmas television will be repeats
14 Dec 2007 | by Staff
between Christmas Eve and Boxing Day will have run already. The channel is offering a number of Christmas ... channels reliance on repeats for filling the children s schedule on Christmas Day and Boxing Day, claiming that the output will comprise 90% repeats. BBC One is offering The Santa Clause on Boxing Day and The Santa ...
Murdoch trumpets Wall Street Journal acquisition
14 Dec 2007 | by Jacquie Bowser
, to this year when the company s Fox Business Network launched in the US. The ads broke the day after ...
Z’est to publicise mobile Christmas card service
14 Dec 2007
a reputation of being conservative with new technology, research shows that as a nation, we ...
Hit or Miss... Children's Dolly
14 Dec 2007
garnered acres of coverage across BBC's One Show, Channel Four, Sky, and all national newspapers. It even
Letters - Whelan undervalues UK PLC's PR nous
14 Dec 2007
does not note the collective burden of National Insurance contributions and business rates that make ...
Campaign Annual 2007: Top 10 Direct Mail Campaigns
14 Dec 2007
1. CANCER RESEARCH UK, 'SMOKE IS POISON' TANKER...It's reassuring when a campaign that sits outside the direct marketing comfort zone achieves such high creative acclaim. Ogilvy UK's "smoke is poison" tanker generated a huge amount of interest, raised awareness of poisons in smoke by 178 per cent, and cleaned up at Cannes, netting the Grand Prix, two silvers ...
Campaign Annual 2007: Campaign of the Year - Cadbury's Dairy Milk
14 Dec 2007
A drumming gorilla might seem a ridiculous brand icon, but the great ape captured the nation...Rarely is one TV ad so utterly absurd and effective that it touches a nation, reshapes a brand and leaves advertising purists scrambling for the rulebook. But that's the beauty of this beast. Campaign ... 's "gorilla" with the strategic brief to "reignite the nation's love affair with Cadbury Dairy Milk ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
