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Syzygy creates 'own road' drive for Mazda6 launch

19 Dec 2007 | by Nikki Sandison

The campaign, the website and the car all launch in the UK on Boxing Day, rolling out to 27 countries in the first few months of 2008. The website is sufpported by an online advertising and email marketing campaign, also created by Syzygy. TV and print advertising was created by JWT. Syzygy will adapt ...

City Republic: new owner on the cards for Jaguar

12 Dec 2007 | by Stephen Foster

Mulally, should make a decision in the next two days. Wall Street rages at Bernanke Wall Street ...

Indian brands expand horizons

04 Dec 2007 | by Jane Simms

, an adviser on nation branding to various governments, says that although opinion formers recognise the rise of corporate India, consumers have an outdated perception of the country. Anholt s quarterly Nation Brands ... of which score highly in the Nation Brands Index, have reversed negative perceptions since World War II ...

Peugeot promotes 308 upgrade offer with CMW mailer

03 Dec 2007 | by Nikki Sandison

The campaign follows CMW s previous mailer to support the UK launch of Peugeot s 308 range in September. The mailer, which will target 300,000 people and is supported by a national press campaign, offers customers a complimentary specification upgrade when they buy a Peugeot 308 S or Sport. The A4 ...

JJ scoops pan-Euro National Car Rental ad account

21 Nov 2007 | by Darren Davidson

LONDON - National Car Rental has appointed integrated agency JJ to its pan-European account, which...-the-line activity, including strategic brand positioning work and creative for National Car Rental in the UK and Europe. National Car Rental operates in more than 3,800 locations in 80 countries, with a combined fleet of more than 350,000 vehicles. Nick Harwood, sales and marketing director at National Car Rental ...

City Republic: Emap, Sainsbury's, Porsche and WSJ ambitions

14 Nov 2007 | by Stephen Foster

) in sympathy. But it s a while since we had two good days on Wall Street, so the markets aren t out ... are effectively wagering $100m a day. The head of Opec spoke out against this recently, saying there was actually ...

Castrol launches competition to update ad soundtrack

12 Nov 2007 | by Nikki Sandison

campaign, the winner will also receive a pair of four-day VIP passes for next year s O2 Wireless Festival ...

Honda Racing F1 takes top accolade at Green Awards

29 Oct 2007 | by Nikki Sandison

, director of communications at the United Nations Environment Programme and chair of the judging panel, said ...

Ten things I wish I'd known 10 years ago

16 Oct 2007 | by Amanda Nottage

have on a client s business, says Magliano, recalling his days in an ad agency. When he made the leap ... have been very welcome 10 years ago. I used to sit and read data all day, but it doesn t matter how ... interact with our products 365 days of the year, he says. That s why so many struggle with integrated ...

National Car Rental appoints Market Location

08 Oct 2007 | by Ben Bold

LONDON - Business-to-business data company Market Location has been appointed by National Car...that was tailored specifically to National s needs and it has succeeded in unlocking powerful insight from ...

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