at the beginning of January, as part of a £3m cross-media campaign, including national TV and print advertising
. For a couple of days it becomes a surrogate family member. Even sleeping and waking patterns ... an average of 40 hours on the sofa over the festive period. That s about five hours per day. Five very long ...
LONDON - Crisp brand Pringles is to screen a 40-second ad during a primetime slot on Christmas Day
LONDON - Nestle has taken out a series of national press ads in The Guardian and The Times to push
The company will roll out four different sandwiches initially, priced between 2.99 and 3.69, but if successful the range will quickly be expanded. The fillings will include smoked mackerel, Cornish brie, Scottish rare roast beef and mature cheddar cheese and will use only the very finest ingredients ...
Pizza, Fitness First, STA Travel, National Express and 7Digital, offering students discounts on services ...
A drumming gorilla might seem a ridiculous brand icon, but the great ape captured the nation...Rarely is one TV ad so utterly absurd and effective that it touches a nation, reshapes a brand and leaves advertising purists scrambling for the rulebook. But that's the beauty of this beast. Campaign ... 's "gorilla" with the strategic brief to "reignite the nation's love affair with Cadbury Dairy Milk ...
or why to use them. Heinz needed help to get itself back as a contender for the nation's taste buds ... optimistic and happier summer days and, similar to Ketchup, sales results were impressive - up 18 per cent ...
Rarely is one TV ad so utterly absurd and effective that it touches a nation, reshapes a brand.... The ad captured the nation s imagination and a surge of interest followed. All of which was manna to a ... gorilla , Cadbury was generating positive headlines again. Cuts from across the nationals, trade press ... . Advertising has broken through and brought Cadbury back into the national psyche. It s different ...
as a contender for the nation s taste buds. Importantly, the effects of the Jamie Oliver-inspired wave ... . The pourable sunshine TV and print work evoked optimistic and happier summer days and, similar to Ketchup ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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