29 Dec 2008
| by Fionna Ramsay
LONDON - Scottish media group stv is making its blue logo red in support of Scottish National Blood...the campaign, and a new micro site, stv.tv/giveblood, will offer useful information about the Scottish National ...
29 Dec 2008
| by Gemma Charles
to promote the Nichols-owned drink as pupils were urged to write a poem in praise of Vimto for National Poetry Day. A pack sponsored by Premier Foods' Hovis which said that cereal foods help memory, is also ...
24 Dec 2008
| by Ed Kemp
LONDON - Jammie Dodgers is launching a national partnership with Red Nose Day and is expanding its...Nose Day through a 750,000 marketing push that builds on next year's theme - Do Something Funny ...
Dodgers Red Nose Day pack sold will be donated to Comic Relief in a bid to raise 160,000. Jammie Dodgers special Red Nose Day packs will be available in leading supermarkets and across the Jammie Dodgers ...
24 Dec 2008
| by Alex Brownsell
LONDON - Exeter Friendly Society this week launched a national press campaign to promote its...The campaign, created by London-based marketing agency Arthur, challenges the limitations of other providers in the sector by questioning, Will your private health cover run out when you most need it?' Media for the campaign, which rolls out across national and specialist publications, was planned ...
23 Dec 2008
| by Miranda Fitzgerald
The ads emphasise that the drinks are 100% fruit juice and count as a recommended five-a-day fruit and vegetable portions. They aim to promote Appletiser as a healthy, non-alcoholic alternative for Christmas-party-goers wishing to avoid drink-driving and those planning a healthy start in January. The campaign also involves ...
22 Dec 2008
| by Fionna Ramsay
the house. The site will offer official news, video clips and round-ups of the day's action available ...
22 Dec 2008
| by Fiona Ramsay
with Michael Palin. A complementary website www.exploreeden.co.uk will also launch on the same day. Eden ...
22 Dec 2008
| by Staff
advertising campaign on Boxing Day to communicate that the UK's largest insurance company, Norwich Union...BBDO, will launch on 26 December across national broadcast, print, outdoor and online media ...
19 Dec 2008
| by Fiona Ramsay
that at least 50% of total radio listening must occur on digital platforms; the national multiplex coverage must ...
due to launch 10 new national stations on DAB radio. However, the inability of to make the new ...
it likely that the licence for the second national commercial DAB multiplex, which was awarded by Ofcom to 4 ...
18 Dec 2008
| by Miranda Fitgerald
' intended to 'get the nation cooking, without scaring them off'.