Media Week Essay - Airport Media
09 Dec 2008 | by John Rankin
by time of day, destination or location within the airport are now possible. These campaigns are so easy ...
and new technology makes us on call 24 hours a day. If there's a nine-to-five job out there, then please ... working days a year. Based on the average UK salary, this represents more than 9bn a year. Effectively ... throughout the day. This was consumer-generated content broadcast on a grand scale. Media owners must ...
by time of day, destination or location within the airport are now possible. These campaigns are so easy ...
and the roll-out of the first national digital out-of-home network, both of which have been a great success. ...
and National Geographic. It covers everything related to travel and foreign culture, from food to history ...
are encouraged to be brave and we are allowed to be spontaneous. How do you spend a typical day? Adding ...
.3 hours per day (source: Barb). So while the HFSS ad ban hasn't been quite the disaster predicted ...
Colin Gottlieb is a remarkably serious Spurs fan and he is very, very serious about his job. To this day, he won't take a client to a match, because those are two incompatible, equally absolute, priorities. He entertainingly mimes the awful outcome if he were to try, alternating between incoherent ...
-broadcast sites in a new national integrated network, Digital Life.
most popular magazines include Girl Talk, Match of the Day and Top of the Pops. The magazine market ... adds: "The days of selling just display ad pages are long gone." She cites examples of creative ...
it is early days, the council is expected to outline a set of regulations for advertisers and media owners ... of these sites and we can do that by not placing ads on them." But what will the new rules mean for the day-to-day ... out of the kids' business," he says. "People who go to fast-food outlets every day do so either ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.