Macleans taps into romance to launch new sub brand
18 Dec 2008 | by Fiona Ramsay
campaign launching in cinemas on Boxing Day and TV ads in January. The campaign evokes timeless glamour ...
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Sainsbury's dessert-kit range taps into home cooking trend
18 Dec 2008 | by Miranda Fitgerald
' intended to 'get the nation cooking, without scaring them off'.
Ben Affleck and Rolling Stones lend talents to Congo appeal
18 Dec 2008 | by Jacquie Bowser
as many as 5.4m lives in the last 10 years, with an estimated 1,000 people still dying every day. Jagger ...
Magners adds sparkle around London for Christmas
18 Dec 2008 | by Staff
-weight national advertising campaign this Christmas....The national outdoor campaign, titled 'Christmas Sparkle', is running in major cities and towns throughout the UK created by ad agency Young Euro RSCG in Dublin with media planning and buying handled by MPG. The ads will appear at bus shelters in busy shopping areas, reminding people that Magners cider ...
Amnesty International appoints Quiet Storm and Zerofree
17 Dec 2008 | by Darren Davidson
list of proposals it hopes the US government will undertake during the first 100 days of the new ...
News Corp to list its US shares on NASDAQ
17 Dec 2008 | by John Reynolds
th Century Fox, MySpace and UK national newspapers The Times and The Sun. In August this year, News ...
Airmiles gets set for launch of TV ad campaign
17 Dec 2008 | by Hadassah Nymark
from Boxing Day through to March 2009 and will air on the terrestrial commercial channels as well ...
Innocent outlines 2009 marketing plans
17 Dec 2008 | by Joe Thomas
The campaign created in house will concentrate on consumer health, running across national press, poster and a range of below the line activity including a sampling drive. Jo Simmonds, head of brands at Innocent said: "Making sure you eat your five portions of fruit and veg is a great way to get healthy ...
Big Lottery Fund in online consultation initiative
17 Dec 2008 | by Jacquie Bowser
in an entertaining way and driving traffic to the site." Big distributes half of the funding the National Lottery ...
Mills & Boon picks St Luke's to redesign covers
17 Dec 2008 | by Daniel Farey-Jones
at St Luke's, said: "It is not every day that you get to work with a client listed in the Oxford English ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
