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Exeter Friendly Society launches medical insurance campaign

LONDON - Exeter Friendly Society this week launched a national press campaign to promote its...The campaign, created by London-based marketing agency Arthur, challenges the limitations of other providers in the sector by questioning, Will your private health cover run out when you most need it?' Media for the campaign, which rolls out across national and specialist publications, was planned ...

Aviva enlists Ringo Starr and Alice Cooper for Norwich Union name change campaign

advertising campaign on Boxing Day to communicate that the UK's largest insurance company, Norwich Union...BBDO, will launch on 26 December across national broadcast, print, outdoor and online media ...

Barclays launches first 'brand concept' bank in Piccadilly

will be open seven days a week, 9am to 7pm Monday to Friday, 9am to 5pm on Saturdays and 12pm to 5pm on Sundays ...

Top 10 Marketing moments of 2008

undoubtedly had a devastating impact both on the nation's mood and numerous companies' bottom lines. While ... of personal safes soared, and consumers placed more trust in their mattresses than the nation's biggest financial institutions. For a nation uniquely obsessed with property, plummeting values have had ...

Global HSBC account up for grabs

in HSBC's key growth markets.' The firm will be contacting agencies over the coming days to invite them ...

Public Sector: No more faceless bureaucrats here

services are faced with these days is astonishing. 'Unaccountable public servants' is an easy stereotype ...

Profile: Sasha Deshmukh, chief executive, Mandate

and political sciences at Cambridge, Deshmukh joined AS Biss as a graduate trainee. On his first day he went ... distant chief executives he is still heavily involved in the day-to-day running of the agency, and spends ... and companies have had their reputations destroyed in a matter of days, and confesses he is 'excited' about what ...

City & Corporate: Agencies vie for real estate briefs

One of the world's largest commercial property investors, GE Real Estate, has put its pan-European financial PR account out to pitch. At the same time, the government-owned property developer of Dubai's man-made palm islands is searching for PR support. GE Real Estate's multi- national account is thought ...

Howard-Allen to leave M&S as high street slump looms

M S holds first one-day sale in four years to boost trading 4 November Announces first ...

City Republic: Governments act to fight recession

they can charge are nothing like as high as in the good old days of print-only. Some big national titles ... companies, in its case Trinity. Locals are suffering even more than nationals as they are more dependent ... magnates, such as Rupert Murdoch, salivating. But even Rupert is pulling in his horns these days ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.