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Top 10 Marketing moments of 2008

undoubtedly had a devastating impact both on the nation's mood and numerous companies' bottom lines. While ... of personal safes soared, and consumers placed more trust in their mattresses than the nation's biggest financial institutions. For a nation uniquely obsessed with property, plummeting values have had ...

The Week in Marketing: 2 December 2008

it claims is its biggest campaign on Boxing Day. The integrated drive, created by Hooper Galton, includes a ... national governing body of a major sport to sign up to lobbying group Stonewall's campaign against homo ...

Biggest brands: Top 10 brands by product category 2008

can,' she says, noting that tinned fruit has apparently failed to capitalise on the five-a-day trend ...

McDonald's plots 'educational' giveaway with Happy Meals

the national roll-out of its Angus mini-burgers, it is running a press campaign created by Crispin Porter ...

KFC takes a seat at the breakfast table

is to trial it in the Tyne-Tees region later this year before a full national roll-out takes place in 2009 ... to tackle the day ahead and will take an emotional rather than functional approach. However ... for innovation agency ?What If!, called in on day two and was impressed by the food, staff attitude and reaction ...

KFC launches breakfast menu in challenge to fast-food rivals

debut in the North East. KFC expects a full national roll-out in 2009. The KFC A.M. menu, aimed ...

What do the public think of McDonald's 'A-levels' scheme?

own nationally recognised qualification in human resources and marketing but what do the public think

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.