29 Dec 2008
| by Gemma Charles
to promote the Nichols-owned drink as pupils were urged to write a poem in praise of Vimto for National Poetry Day. A pack sponsored by Premier Foods' Hovis which said that cereal foods help memory, is also ...
24 Dec 2008
| by Ed Kemp
LONDON - Jammie Dodgers is launching a national partnership with Red Nose Day and is expanding its...Nose Day through a 750,000 marketing push that builds on next year's theme - Do Something Funny ...
Dodgers Red Nose Day pack sold will be donated to Comic Relief in a bid to raise 160,000. Jammie Dodgers special Red Nose Day packs will be available in leading supermarkets and across the Jammie Dodgers ...
24 Dec 2008
| by Dan Leahul
weekly draw to win a spa day. Henrietta Prosser, GMG Radio Solution's head of national sales and programming, said: "This is a great national brand to sit on the Smooth Radio network. "Smooth Radio ...
23 Dec 2008
| by Miranda Fitzgerald
The ads emphasise that the drinks are 100% fruit juice and count as a recommended five-a-day fruit and vegetable portions. They aim to promote Appletiser as a healthy, non-alcoholic alternative for Christmas-party-goers wishing to avoid drink-driving and those planning a healthy start in January. The campaign also involves ...
22 Dec 2008
| by Darren Davidson
launched a website where fans submitted 2,281 pledges in 25 days. From these more than 300 entrants were ...
19 Dec 2008
| by Staff
LONDON - Carat has won its second major media account of the day, snatching Kellogg's European
18 Dec 2008
| by Miranda Fitgerald
' intended to 'get the nation cooking, without scaring them off'.
18 Dec 2008
| by Staff
-weight national advertising campaign this Christmas....The national outdoor campaign, titled 'Christmas Sparkle', is running in major cities and towns throughout the UK created by ad agency Young Euro RSCG in Dublin with media planning and buying handled by MPG. The ads will appear at bus shelters in busy shopping areas, reminding people that Magners cider ...
17 Dec 2008
| by Joe Thomas
The campaign created in house will concentrate on consumer health, running across national press, poster and a range of below the line activity including a sampling drive. Jo Simmonds, head of brands at Innocent said: "Making sure you eat your five portions of fruit and veg is a great way to get healthy ...
17 Dec 2008
| by Staff
The brand will run a radio and press campaign from 1 January with the strapline 'The Horlicks way to end your day', supported by an on-pack promotion offering free subscriptions to IPC Media titles. The work is aimed at consumers aged over 35 and has been created by Billington Cartmell. ...