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Warner Bros launches national ad campaign for Sherlock Holmes film

LONDON - Warner Bros is supporting the release of Guy Ritchie's 'Sherlock Holmes' with a marketing campaign running across outdoor, TV, press, online and radio.

Jersey Tourism appoints Seventy Seven PR to generate national news

Jersey Tourism has turned to Seventy Seven PR to boost national news coverage for the island.

Scottish Power tasks Bright Blue Day with direct marketing account

LONDON - Scottish Power has appointed Bright Blue Day to handle its direct marketing account, following a three-way pitch handled by creativebrief.

DCM restructures national sales team

LONDON - Digital Cinema Media, the cinema sales house formerly owned by ITV and known as Carlton Screen Advertising, is restructuring its national sales team following the appointment of commercial director Jeremy Playle in October.

Ian Monk: A Tiger no longer burning so bright

Tiger Woods has been at the centre of the biggest PR disaster ever to engulf a sporting hero.

National Childbirth Trust hires Amazon PR to raise profile on social issues

The NCT has hired Amazon PR to increase its profile on social issues linked to parenting.

Shaps takes chair of National Film and Television School

LONDON - Simon Shaps, the former director of TV at ITV, is to succeed Michael Kuhn as chairman of the National Film and Television School.

And in the real world....Royal Mail, The National Lottery, Kraft, Cadbury,Tesco, HBOS

LONDON - A round-up of today's biggest business stories.

Integration Essays: No consensus on integration

Far from being stale subject matter, integration continues to provoke debate as agencies adopt differing approaches.

Integration Essays: No need to smack

What's the best way to control a 'misbehaving' consumer? Is it steadfast discipline, or a collaboration of disciplines working to provide a solution?

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