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The Week: Media News - Papers suffer reader drop

04 Dec 2009

, according to the latest National Readership Survey....The Daily Telegraph had an estimated readership of 1.8 million per day in the year to September, down 10 per cent on the year. The Independent's readership dipped 12 per cent to 636,000, while The Guardian's fell 8 per cent to 1.14 million. The Times bucked the downward trend, rising 2 per cent to 1 ...

Hotline: RAB appoints strategy consultant

04 Dec 2009

for the nations and regions. Dunham was previously an account director at Mediaedge:cia.

Editorial: MEP anger furthers Plane Stupid cause

04 Dec 2009

the sky that he complains to the Advertising Standards Authority. What's more, he tells the national press

Campaign Promotion: Media Essays - What's next?

04 Dec 2009

and agencies emerge from the smoking rubble with their livelihood intact? In the following media essays ...

Opinion: On the Campaign Couch ... with JB

04 Dec 2009 | by Jeremy Bullmore

will need to look elsewhere for their sport. Q: In the old days, it was creative idea first, media plan ... remember how Coca-Cola introduced new Coke while at the same time withdrawing the original. National loss ...

The Week: Kaye steps back in time as he retraces his creative roots

04 Dec 2009

, where he also performed a set of his songs. During the day, which was run by Nissan, Kaye revealed ... his day as a guest Tweeter on Campaign's Twitter feed. ...

The Work: New Campaigns - The World

04 Dec 2009

TARGET - TWO-DAY SALE - US CREDITS Project: Two-day sale Client: Dondi Kazukewicz, Target ... for the Target two-day sale in this work from Wieden & Kennedy Portland. In a series of TV spots directed ... by demonstrating how Gatorade can reignite the athletic spark in each of us Creative agency: TBWA\Chiat\Day ...

Close-Up: So much to learn from the Battle of Big Thinking

04 Dec 2009

. Billed as "a year's thinking in a day", this was a chance to hear 20 presentations of 15 minutes from ... do next. While the quality of presentations was varied, the day as a whole was entertaining, thought ... ", and brands could be "thrilling and exciting". Here emerged a discernable theme for the day. While rigour ...

Close-Up: The Hot Seat - Farah Ramzan Golant

04 Dec 2009

literally, yes. - What would you do if you were invisible for the day? Sit in the agency bar and pick up ...

Integration Essays: The integration how-to

04 Dec 2009 | by Debbie Klein and Alison Wright

. Develop T-shaped people. In the days when communication channels were simple and defined, the idea ... -term vision built around recruiting the brightest graduates and multi-skilling them from day one. 4. None ... the "same-as-last-year" rut can be difficult. Marketing directors need advisors who live every day ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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