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Sellotape launches Christmas campaign

15 Dec 2009 | by Amy Golding

LONDON - Henkel is investing £1.2m in a national ad campaign for its Sellotape brand.

Top five consumer trends in 2009

15 Dec 2009 | by Nicola Clark

. Every minute of the day, from what they ate for breakfast to the break-ups and make-ups of relationships ...

Brands struggle to kick the sales promotions habit

11 Dec 2009 | by David Benady

of them are primarily aimed at younger people,' he says. The National Lottery killed off the belief ... behaviour - including two one-day spectaculars, when prices on most goods were slashed by 20%. Last ... Bazaar' days, where a range of products are sold for 1p or shoppers are asked to give a donation ...

Reinventing marketing: Alan Mitchell explores consumer empowerment as a key marketing tool

08 Dec 2009 | by Alan Mitchell

, they could also choose a day of the week to run a movie night. Residents on another floor got the same deal ...

Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels

01 Dec 2009 | by Mark Ritson

Major, rather than Gordon Brown, was trying to pull the nation out of recession. For many of today's marketers, 1992 equalled the heady days of university and the incessantly annoying song Ebeneezer Goode by The Shamen. And, in the middle of it all, on a bright September day, Sainsbury's launched Novon - its own ...

Nielsen data on advertising spend reveals how UK brands are responding to the recession

27 Nov 2009 | by Bill Britt

dramatic 33%, investing in awareness campaigns about the dangers of smoking and drinking, the importance ...

ASA brands Shane Warne hair loss ad a wrong 'un

25 Nov 2009 | by Jacquie Bowser

The national press ad tells readers that the studio's laser therapy technology and "strand-by-strand" procedures can "provide most with a guaranteed full and natural looking head of hair again". Warne was pictured saying: "I stopped worrying about my hair when I heeded the Warne-ing signs and saw Advanced Hair ...

Lynx 'snow prints' by Bartle Bogle Hegarty

20 Nov 2009

The work aims to remind young guys that they should never be without their Bullet in order to take advantage of the pulling opportunities over the festive season. The snow used in the campaign is fake and took three days worth of shooting in separate locations across London. ...

Brands harness the power of online games to engage with consumers

17 Nov 2009 | by David Benady

visits, which is about 9000 per day,' says Helene Manga, brand manager for Post-it at 3M. 'Tell me any ... and appropriate these days,' he adds. Holler created a game this year for US moisturiser brand Jergens Naturals ... ' names. Draw-it has attracted more than 2.5m players, with an average of 166,000 taking part every day ...

Do corporate brands have a place in the classroom?

17 Nov 2009 | by Staff

moved on from the days when boys dreamed of being farmers, and girls nurses. Why not also accept that we ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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