to remove filtersBathstore launches £1.5m campaign
23 Dec 2009 | by Joe Thomas
, will also run press ads will in national press and regional titles including: The Times, Metro, The Evening ...
Search results for National No Smoking Day
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Tesco kicks off sales
23 Dec 2009 | by Joe Thomas
electrical items will becoming available at sale prices online on Christmas Eve at 8pm. On Boxing Day ...
Tesco predicts comedy to outsell film DVDs for the first time
22 Dec 2009 | by Joe Thomas
on DVD. We all know you can't rely on crackers for your Christmas Day laughs so why not settle down ...
Top five consumer trends in 2009
15 Dec 2009 | by Nicola Clark
. Every minute of the day, from what they ate for breakfast to the break-ups and make-ups of relationships ...
Top 10 marketing moments 2009
15 Dec 2009 | by Nicola Clark
in nearly 30 years. Banking emerged as the nation's most loathed profession. Marketers were operating ... of watching fame-seekers sit around in their pants all day. Channel 4 announced it was axing Big Brother after ...
'Get a new agency Asda' advises Sainsbury's marketing chief
15 Dec 2009 | by James Quilter
The comments follow Asda's decision to use the line 'Good Food Costs Less at Asda' in national press ads for its Extra Special premium food range this weekend. Asda's ad agency is Saatchi Saatchi. The line was originally launched by Sainsbury's in 1959, some six years before Associated Dairies launched ...
Brands struggle to kick the sales promotions habit
11 Dec 2009 | by David Benady
of them are primarily aimed at younger people,' he says. The National Lottery killed off the belief ... behaviour - including two one-day spectaculars, when prices on most goods were slashed by 20%. Last ... Bazaar' days, where a range of products are sold for 1p or shoppers are asked to give a donation ...
Morrisons launches £4 festive meal-deal for four
10 Dec 2009 | by Joe Thomas
be worth 12. Morrisons has rolled out a national press campaign to promote the deal. Angus McIver, group marketing director at Morrisons, said that festive meals before Christmas Day were becoming more common ...
Peak online shopping period moves closer to Christmas
09 Dec 2009 | by Daniel Farey-Jones
, as they have managed to substantially increase their online 'share of wallet'." The change of peak traffic day ...
Reinventing marketing: Alan Mitchell explores consumer empowerment as a key marketing tool
08 Dec 2009 | by Alan Mitchell
, they could also choose a day of the week to run a movie night. Residents on another floor got the same deal ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
