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Online retailers enjoyed a welcome boost following a December blighted by weather-related disruption with Christmas Day achieving record figures and Boxing Day proving to be the busiest online shopping day of the year.
Asda kicks off its advertising for Boxing Day, Morrisons boasts its British credentials and electronics retailers suggest some last-minute gift ideas.
Tesco has kicked off its "Boxing Day" sales four days early, joining a large number of high street retailers that have also started their sales.
The UK's most popular daily newspaper, The Sun, is set to publish a Christmas Day edition this year for the first time in its 41-year history.
Christmas Day, a day traditionally absolved from the excessive seasonal spending, could see consumers parting with up to £153m, according to analysis from the Interactive Media in Retail Group (IMRG).
Electronics retailers reach out to last-minute gift shoppers, while supermarkets focus on holiday roast meat and side dishes.
The supermarkets take top table in the papers today, while AgeUK, the charity for the elderly, runs a supplement in the Daily Mirror.
Tesco ups its efforts to lure people doing their Christmas food shop while Curry's and Superdrug turn to deals to pull in last-minute buyers.
A proposed tube strike in London on Boxing Day will pose another challenge for retailers following interrupted trading in the run-up to Christmas due to the cold weather.
Sky is pushing its Christmas programming in today's papers, which themselves prepare readers for festive TV overload with several guides promised at the weekend.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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