17 Dec 2010
| by Katherine Levy
and the National Magazine Company, which together comprise 60% of the UK ABC subscriptions market.
Nicola Rowe ...
17 Dec 2010
| by Ed Owen
According to the Office for National Statistics (ONS), internet sales accounted for 660m a week in the country, out of total weekly retail sales of 6.3bn, excluding fuel. The continued growth of internet retailing is stark, growing at 3.5 times the rate of the whole sector month to month. Internet sales rose 37 ...
17 Dec 2010
| by Staff
of the National Advertising Benevolent Society (Nabs) and former president of the IPA . ( Campaign ...
17 Dec 2010
| by Keith Glasspoole
is crucial. Unlike the rest of us, brand owners work with a 90 day advent calendar kicking off in October (or ...
: Ipsos
And 25-34 year old bargain hunters plan to hit the Boxing Day and New Year sales with renewed ...
17 Dec 2010
| by Cathy Bussey
-related tweeters.
The ice cream van appeared on the day at the Boomerang Pets Party so dogs could try ...
News, Time Out, LA Times, Advertising Age and national TV news in the US (ABC), China (CNTN ...
throughout the month of July and well beyond the event. It encompassed national and international news ...
17 Dec 2010
| by Cathy Bussey
in more than 300 national and international newspapers including The Guardian, The Times, The Daily ...
days after launch. It is now being sold in more than 50 countries worldwide and in all major ...
would say that, wouldn't I?
IMPACT
Generated more than 500 pieces of positive national ...
17 Dec 2010
| by Cathy Bussey
on the GMTV website. The agency released the results to national media and toured student unions with pancake ...
of the pancakes. National media reported on the company's pledge to relaunch the product if it received 3 ...
gained 1,366 fans. The story was covered in national and broadcast media.
Results
Pancake sales ...
17 Dec 2010
| by Cathy Bussey
.
Objectives
- To raise awareness about Real Crisps
- To provide a national platform
- To promote ...
tenacity and building of chatter factor meant that the vote count delivered 21 national media articles ...
17 Dec 2010
| by Cathy Bussey
days last year in the run up to Christmas and passengers were invited to enter our giant inflatable ...
streamed online and voted for by the public.
The event launched exactly three days after last year ...
17 Dec 2010
| by Cathy Bussey
competition with such a bang and generated valuable exposure in the national, industry and vertical press ...