23 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
VisitBritain, the national tourism agency, has announced plans to roll out a global marketing
23 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
The campaign, created by Mother, features a 30 and 40-second TV ad that will run across national ...
by Ludo the Dino. The ad ends with the Butlin s tag line "Happy days".
The campaign breaks just ahead ...
days."
Butlin s has invested 116m in its resorts since 2003. Earlier this month, direct holiday ...
22 Dec 2010
| by Ed Owen
in the Royal Mail's two main delivery options the standard seven to 10-day delivery and premium two to three-day delivery.
Competitors can fulfil orders in two to three days using the Royal Mail's sorting network, but compete on price with their standard sven to 10-day service. Hiking bulk prices will remove much ...
22 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
British Airways is believed to have suffered a loss of between £8m and £10m profit each day during...City analysts have told The Daily Telegraph that BA had suffered a loss of 30m to 40m over the snow period.
BA operates around 550 flights in and out of Heathrow each day, but over the past four days of snow, flights have been reduced to nearly a third of its regular schedule.
A spokesperson ...
16 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
Holiday Inn will offer rooms for £20.12 on 20 December, in a one-day promotion to mark its...for Holiday Inn, said: "The sale is for one day only and the rooms will go quickly, so people should put 2012 day in their diaries and be ready to book their break."
The promotion is expected to mark ...
15 Dec 2010
| by Staff
other ad campaign receive as much coverage in the national media this year? We doubt it. The John Lewis ...
13 Dec 2010
| by Ed Owen
of national and international awards, and have run the creative team at OgilvyOne for the past year ...
07 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
Simon Seeks, the travel reviews website, is launching a £2m national TV advertising campaign in a...The campaign, created by agency Space City Productions, breaks on 26 December on ITV1 Northwest, and will be rolled out nationally in spring next year. Media buying is handled by Mediacom North.
A 30-second ad features 'destination experts' from www.simonseeks.com . The experts are travel writers who review hotels ...
03 Dec 2010
| by Ed Owen
, Affordability gives a unique insight in that it shows the effect of the increase not just at a national ...
03 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
The company is revamping its website and Freeview channel (channel 101) and releasing iPad and smartphone apps for people to search for holidays in a number of formats.
Consumers will see the changes on 1 January, the day after Teletext Holidays analogue service is switched off on 31 December ...