to remove filtersConsumer PR: Targeting the next generation
02 Jul 2004
kids to 'Run the Factory' for a day, join a sweet-tasting session and design their own dream sweet ...
Search results for National No Smoking Day
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The Week
20 Feb 2009
for the UK's first National Family Week. - Norfolkline, the Maersk-owned cross-channel ferry company, has ...
Campaign: Pepsi highlights music and soccer stars - Media Relations
02 Apr 2004 | by Adam Hill
at the National Gallery, with screens around Trafalgar Square, while the stars were available for interview ... -up. Measurement and Evaluation There was media coverage across the majority of the nationals in January and February, while many of the tabloids featured Pepsi several times over successive days. There have been 168 ...
Media Analysis: Tabloids crank up celebrity stakes
12 Mar 2004
story list. Also try around 6pm, in preparation for the next day. Deadlines are 4-5pm.' 3am ... the youngest readership among the nationals.' What do you like about PROs? 'When they get on to things ... pm - but as far in advance as possible. Having stories the day before is good so we can pitch ...
Analysis: Haines sees PR benefits in 'Big Tent'
13 Dec 2002 | by Adam Hill
. 'I think PR is well understood (in the advertising industry),' he says, adding that the days when ad ... these days that PR wouldn't be on that list for any major project,' Haines adds. 'We are well aware ...
INTERNATIONAL BRIEFS: Pfizer axes plans for blitz
11 Oct 2002
public opinion of the industry. But after reviewing its options, Pfizer has hired National Media
Ad baron Page is mooted to secure Cordiant Comms
13 Sep 2002
just days after Cordiant announced a major restructuring, coinciding with disastrous results ...
Celeb-driven ads generate more news
19 Apr 2002
The three most talked-about ads during the first quarter of 2002 involved eight celebrities, according to the latest quarterly Ads That Make the News survey, compiled by PR agency Propeller and media monitoring company, Media Report Editorial. Crisp brand Walkers tops the poll with a run of national ...
EDITORIAL: DoH takes external PR by the reins
08 Feb 2002
areas such as mental health awareness, teenage pregnancies and cigarette smoking. Campaigns ...
Celebrity-based ads most likely to hit the headlines
01 Feb 2002
in the national press generated by ads. Most coverage was generated by ads that were sexy, involved celebrity ... helped secure national coverage for smaller brands during 2001. A firm of solicitors called Brookmans ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
