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The Week

20 Feb 2009

for the UK's first National Family Week. - Norfolkline, the Maersk-owned cross-channel ferry company, has ...

Risk comes with social media's rewards

19 Sep 2007 | by Alexandra Bruell

on the British National Party s page. The placement highlighted the fact that they couldn t control what kind ...

'HGM' has critics questioning BET's vision

18 Jul 2007 | by Randi Schmelzer

. Al Sharpton and the National Association for the Advancement of Colored People are conspicuously ... the black community. At the end of the day, the most responsible thing we can do is create a dialogue ... and media critic, and chair of the National Association of Black Journalists media monitoring committee ...

Big Daddy rally boosts image

18 Jun 2007 | by Irene Chang

was a results party held on Election Day. Results We had over 200 people who attended the rally, says Jenkins, and traffic to the restaurant doubled that day. Although Big Daddy conceded ... in the Tuscaloosa News , Advertising Age , and Nation s Restaurant News , along with broadcast news coverage ...

A call to arms

04 Jun 2007 | by Ted McKenna

tell us that information is readily available to them 24 hours a day, seven days a week, where ... , reserve, and National Guard forces, the Army has recruited or re-enlisted 165,000 soldiers so far ... in their hometowns saying, Here s somebody who s made a difference. Pehle says. At the end of the day, most ...

Time to merge online, offline efforts

21 May 2007 | by Michael Ferranti and Chris Rosica

to fold traffic spikes from PR hits into wildly profitable sales days. There is also sizeable value from ...

Save Darfur Coalition ramps up its campaign

02 May 2007 | by Ted McKenna

Both Berkshire and Fidelity, through its various investment funds, as of the end of 2006 held large stakes in PetroChina, whose parent company, the China National Petroleum Corporation (CNPC), has ... , the coalition organized a series of rallies and protests called Global Days for Darfur, including a protest ...

Gillette drives trend to engage TV viewers with shows, not ads

13 Apr 2007 | by Irene Chang

national ad. 3. NBC s The Apprentice showcases such marketers as Levi s, Mattel, QVC, and Crest ...

GM and VW heed outcry, pull suicide-themed ads

22 Feb 2007 | by Randi Schmelzer

positive critique, an assembly-line robot throws itself off a bridge after a bad day at work. Walking a ...

Outcry spurs Snickers to pull Super Bowl ad

08 Feb 2007 | by Randi Schmelzer

Snickers 30-second spot, by New York-based TBWA\Chiat\ Day, featured two mechanics munching on opposite ends of a Snickers bar, only to accidentally lock lips in a momentary kiss. After recoiling in horror, the guys decide to do something manly by ripping thickets of hair from their chests ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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