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INTERNATIONAL: Public responds to Monsanto PR campaign

and national press advertising campaign about genetic modification. The advertisements acknowledge ...

Judge and Jury: Persona could have brought a personal touch to reliability row - Unipath should have tried to appear more caring without admitting liability in the row about its Persona contraceptive, says Neil Kendle, chairman of Fusion Communications

manager make it look uncaring. Unipath is running an advertisement in the national press under ...

NEWS: STOP PRESS

Franklin leaves housing for RSC Tom Franklin, campaigns officer at the National Federation of Housing Associations, is leaving after two years to join Rowland Sallingbury Casey. Franklin, 27 ... to Camelot National Lottery operator Camelot has hired Terence Gibbons, ex-press adviser ...

FOCUS: ADVERTORIALS; Securing write of way from editors

advertorials, she says. The National Magazine Company, whose titles include Cosmopolitan, Good ... , Virgin Direct had run advertisements in national papers and a mould-breaking television campaign ... of editorial in the personal finance sections of national papers and not particularly well informed about ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.