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National Lottery promotes its 'genuine' Olympic contribution

29 May 2012 | by Matthew Chapman

The National Lottery is repositioning itself as a "genuine supporter" of London 2012 and is rolling out an ad campaign to highlight the £2.2bn it has contributed to the Games.

More than a million Paralympics tickets go on sale to mark 100-day countdown

21 May 2012 | by John Reynolds

London Olympic organisers are to put more than a million Paralympic Games tickets on sale today (21 May).

Why twenty-somethings are no longer the darlings of PR campaigns

16 May 2012 | by Alex Blyth

Consumers in their twenties used to be a key focus for brands, but now marketers are casting their net wider. Alex Blyth looks at the reasons for the shift.

Store brands gain ground on national brands

15 May 2012 | by Heather McCarthy

The majority of British consumers perceive store brands to be the same as or better than national brands, writes Heather McCarthy, director, Ipsos Marketing.

Brad Pitt to be new face of Chanel No 5

10 May 2012 | by John Reynolds

Chanel No 5 has signed up actor Brad Pitt to be the new face of the iconic perfume brand.

CREATIVE STRATEGY: National Trust rediscovers the joys of childhood

09 May 2012 | by Simon S Kershaw

I've always had a love/hate relationship with the National Trust. This is based on extensive experience. Since I could walk, perhaps even before then, I was taken round every stately home, castle and ruin in north-west England and beyond.

McDonald's serves up 'one a day' fizzy drink for kids

09 May 2012 | by Daniel Farey-Jones

McDonald's has developed Fruitizz, a fizzy drink aimed at kids that provides one of their five daily portions of fruit and vegetables and offers an alternative to soft drinks such as Coke and Fanta.

Hotline: Appointment at The National

04 May 2012

Richard Hayes, previously the magazine sales controller and head of trading at Bauer, has been appointed as the trading director for The National, a new sales package led by Northcliffe Media and Trinity Mirror Regionals.

Thomson rolls out national campaign for Dreamliner launch

26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Thomson, the TUI Travel-owned tour operator, is rolling out a national marketing campaign to back the debut of its Boeing Dreamliner plane.

Govt wants tobacco firms 'to have no business' in UK

13 Apr 2012 | by Matthew Chapman

Health secretary Andrew Lansley has said the Government wants tobacco companies to have "no...and food industries to tackle health issues, he claimed there was "no harmless level of tobacco smoking ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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