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Trading places: this week's people moves

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

Tina Weaver are leaving Trinity Mirror as it moves to a seven day publishing model. Lloyd Embley ...

Think BR: Inadvertent advertorial?

30 May 2012 | by Helen Bowyer

magazine or a national newspaper, inadvertent advertorial can be costly. Remember, it only takes one ...

Trading places: this week's people moves

25 May 2012 | by Daniel Farey-Jones

, the head of press at Mindshare , is joining the national press marketing body, Newsworks , as its ...

Think BR: The search for white space

25 May 2012 | by Will Landell Mills

fingers, not a keyboard, to touch the picture. Gone are the days that you had to be smart to work a ...

Think BR: Making the most of Euro 2012 sponsorship

23 May 2012 | by Jamie Robertson

to realise the value of their sponsorship money. We know that despite a lack of home nations involvement ...

Think BR: The future of loyalty goes beyond points and prizes

21 May 2012 | by Sarah Stratford

manage to get it right. In the early days of Clubcard, the innovative way they used customer data ...

Think BR: Promoting the UK as a global hub of creativity

18 May 2012 | by Stephen Maher

marketing communications. And let s face it; it s not every day that our country is judged ...

Think BR: In whom we trust

18 May 2012 | by Jo Boyd

on their glory days. To generate desirability, these brands need to reinvent themselves for a new generation ... to meet modern day standards. How do brands build trust? Marketers are operating in a more ...

Store brands gain ground on national brands

15 May 2012 | by Heather McCarthy

The majority of British consumers perceive store brands to be the same as or better than national...In recent years, store brands have been doing battle with national brands to win over consumers ... consumers have perceived store brands to be the same as or better than national brands on all attributes ... many items the quality of goods was considered to be the same or even better than that of national ...

CREATIVE STRATEGY: National Trust rediscovers the joys of childhood

09 May 2012 | by Simon S Kershaw

I've always had a love/hate relationship with the National Trust. This is based on extensive...the National Trust's apparent lack of imagination and its pandering to a certain demographic. If, as someone said, the Church of England is the Tory party at prayer, then the National Trust was ever ... !" And indeed, a live source of milk was grazing in the nearest field. But in recent years, the National ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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