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Children's Food Campaign spoofs Change4Life ads

11 Aug 2010 | by Gemma Charles

submitted while a second reads "Chocolate, crisps, fizzy drink, biscuits, sugar pops: that's my five a day ...

Tune Group to sponsor Premier League refs

06 Aug 2010 | by Mark Banham

, and the Association of Southeast Asian Nations (ASEAN) Basketball League. Mark Lankester, Tune Hotels Group ...

The iPad bandwagon rolls into town

28 May 2010 | by Ben Bold

Today's launch of the iPad is not only an important day for computing giant Apple, it's a massive

Future TV: Telly's vision

13 May 2010 | by Adam Woods

of our domestic life for more than half a century. The days of viewers staring blankly at the goggle box ... made it the next day's lead story, with the headline: 'See Over Radio For First Time.' Slow uptake ... of the smell-o-vision technology was created by the BBC for an April Fool's Day prank in 1965. Kuba Komet ...

Digital Work: From brief to browser

13 May 2010

. On launch day, 1.7 million people accessed monopoly citystreets.com and started buying virtual streets ...

Masterclass: Personalised ads

13 May 2010 | by David Tiltman

). For the latter it can analyse up to 90 days worth of usage history. A test of this technique on eBay Auto ...

Whatever happened to fair play?

12 May 2010 | by Suzy Bashford

working for him. While pitching for a retailer's account and on the day of the pitch, the agency team ... the boot instead. An agency was attending a chemistry meeting at a national broadsheet s offices. One ...

Reinventing marketing: Behavioural economics will shake marketing to the core

12 May 2010 | by Alan Mitchell

the unfortunate side-effect of progressively eroding consumer trust - a legacy we are wrestling with to this day ... the cat among the pigeons: measurement. In the good old days of rational USPs, sales and market share ... product or not. In the good old days of brands as emotional added value, attention switched to calibrating ...

Opinion: The Marketing Society Forum

12 May 2010 | by Staff

getting half-a-page in the country's biggest tabloid newspaper on the day before a general election ...

Overhyped and over here?

11 May 2010 | by Nicola Clark

. Not surprisingly, Apple chief executive Steve Jobs is bullish about its prospects. 'One million iPads in 28 days - that's less than half of the 74 days it took to achieve this milestone with iPhone,' he says. 'Demand ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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